Growth Marketing Lead

At Anchorage Digital, we are building the world’s most advanced digital asset platform for institutions to participate in crypto.

Anchorage Digital is a crypto platform that enables institutions to participate in digital assets through custody, staking, trading, governance, settlement, and the industry's leading security infrastructure.

Are you a seasoned B2B growth marketing leader with a proven track record of driving significant growth in fast-moving, regulated industry? Do you thrive on both strategic planning and hands-on execution? We're looking for a dynamic and innovative Growth Marketing Lead to own our growth marketing function, build and mentor a high-performing team, and propel our company to new heights. If you're excited by the challenge of shaping the future of crypto infrastructure, we want to hear from you!

We have created the Factors of Growth & Impact to help Villagers better measure impact and articulate coaching, feedback, and the rich and rewarding learning that happens while exploring, developing, and mastering the capabilities and contributions within and outside of the Growth Marketing Lead role:

Technical Skills:

• Drive: Proactively identifies, tests and scales new growth opportunities, leveraging emerging marketing technologies and best practices.
• Build: Develops and implements robust marketing automation, analytics, and attribution models to measure and optimize campaign performance.

Complexity and Impact of Work:

• Lead: Leads the development and execution of the overall growth marketing strategy, aligning with business objectives and revenue targets.
• Manage: Manages complex marketing funnels, A/B testing frameworks, and experimentation roadmaps to continuously improve conversion rates.

Organizational Knowledge:

• Collaborate: Works cross-functionally with sales, product, and engineering teams to ensure seamless customer journeys and integrated marketing efforts.
• Deliver: Consistently delivers on key performance indicators (KPIs) and contributes directly to the company's revenue growth.

Communication and Influence:

• Listen: Actively listens to market feedback, customer insights, and team input to refine marketing strategies.
• Contribute: Contributes thought leadership and insights to the broader organization on market trends, competitive landscapes, and growth opportunities.

You may be a fit for this role if you have:

• 10+ years of progressive experience in B2B marketing, with a focus on growth or demand generation
• Demonstrated ability to drive significant customer acquisition and revenue growth in a B2B crypto, fintech, or other complex/regulated industries.
• Strong leadership experience, including direct management of marketing teams.
• Expertise in account-based marketing (ABM) strategies and tools, SEO, SEM, marketing automation platforms, CRM systems, and analytics tools (e.g., Salesforce, Google Analytics, Tableau).
• A strategic mindset coupled with a hands-on approach to problem-solving and campaign execution.

Although not a requirement, bonus points if:

• You were emotionally moved by the soundtrack to Hamilton, which chronicles the founding of a new financial system. :)