Campaign Analyst

About Appier

Appier is an AI-native Agentic AI as a Service (AaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier’s mission is turning AI into ROI by making software intelligent. Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information.

About the role

The primary role of the Campaign Analyst is to be the Strategic Pilot of AI – turning AI into ROI.

Responsibilities

• Manage and execute ad campaigns with Appier proprietary AI platform and products.
• Plan and manage multinational advertising campaigns, formulate localized advertising strategies.
• Analyze data and campaign performance, configure automated optimization processes, conduct experiments, ensuring client’s KPIs are met with precision and speed.
• Co-work with sales managers, account managers, product managers, data analysts and on various optimization-related projects.
• Adjust and improve the effectiveness of AI models. Improve overall performance of the system.
• Provide historical data and estimation of performance for the business development team. Assist the development of new customers.

Who you are:

• AI & Tech Enthusiast: Tech early adopters. Loves exploring new AI tools to work faster and smarter. Always looking for ways to improve efficiency.
• Detail-Oriented: Ensures zero-error campaign execution while applying numerical sensitivity to spot anomalies, data discrepancies, and granular insights that others might miss.
• Hands-On & Proactive: Possesses a strong "can-do" spirit. Approaches challenges with a positive, hands-on mindset, actively seeking solutions rather than waiting for instructions.
• Cool Under Pressure: Stays calm in a fast-paced environment; can focus and deliver results even when things get busy.
• Proactive Problem Solver: Good at critical thinking and able to apply systematic problem-solving processes to achieve success.  
• Data-Driven Mindset: Rapidly adapts to new tools and methodologies, using a quantitative approach to analyze, learn, and present results.

What you need: 

• 1+ years working experience. RTB/Programmatic buying experience a plus.
• Passion for digital advertising and/or game-changing technology.
• Eagerness to work in a start-up team environment that will be rapidly changing.
• You can use Excel and you’re not afraid of Pivot Tables.
• Flexibility to occasionally work at odd hours when necessary (from home).
• This role needs to work on the weekend shift (once per month).
• Minimum BA/BS University degree or related experience.
• Business level fluency in English (TOEIC 750+, GEPT High-Intermediate level, TOEFL 90+, IELTS 6.5+).
• Exposure to digital ad serving concepts (CPM/CPA/RTB/ROI), video, mobile, and social media is a plus.

Preferred Qualifications:

• AI Productivity Tools: Familiar with Generative AI tools (e.g., Gemini, ChatGPT, Copilot), Prompt Engineering, or other newly developed tools to speed up daily workflows.
• Automation Mindset: Experience with automation tools (e.g., Zapier, n8n); enjoys building workflows that run automatically to save time.
• Data & Logic: Basic knowledge of SQL, Python, or data visualization tools (e.g., Tableau, Looker) is a big plus.
• AdTech Ecosystem Knowledge: Familiarity with MMPs (e.g., AppsFlyer, Adjust, Singular) and the mobile attribution landscape.
• Structured Thinking: Experience using project management tools (e.g., Jira, ClickUp) or organizing complex SOP documentation.

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