GTM Operations Lead

Substack is building a new economic engine for culture, giving the brightest, most creative people on the internet the tools to publish and thrive independently.

We’re hiring a GTM Operations Lead to build the systems, insights, and executional muscle that drive creator success on Substack.

This is a highly cross-functional role—you’ll collaborate with the COO, Partnerships, Communications, Product, and Data teams to drive initiatives like lifecycle marketing, vertical launches, and experimentation with new GTM motions.

Key Responsibilities

Creator Strategy, Analytics & Insights

• Work with the COO to define the roadmap, set objectives, and establish KPIs for creator growth and monetization.
• Develop dashboards and accountability systems to track and optimize performance.
• Analyze creator acquisition, retention, and ARR trends to identify actionable insights.

Tools & Systems

• Select and implement tools (e.g., CRM, analytics platforms) to onboard and manage creators efficiently, using AI to drive efficiency across the board
• Ensure seamless data flow between CRM, analytics, support, and marketing systems.
• Maintain clean, structured data to track creator activity and optimize growth levers.

Program & Process Management

• Develop and manage high-impact programs to attract and activate top-tier creators.
• Build tight feedback loops between Product, Partnerships, and Marketing to drive iteration and innovation.
• Help foster a test-and-learn culture, emphasizing measurability, repeatability, and scale.
• Own cross-functional growth initiatives to accelerate creator adoption of video, live streaming, podcasts, and community engagement.

Requirements

• 6-10 years of experience in GTM operations, marketing operations, growth strategy, or a related role—ideally within a high-growth startup, media company, or creator-focused platform.
• Deep expertise in CRM tools, analytics, and data-driven decision-making.
• Strong understanding of creator growth dynamics, including lifecycle marketing, paid acquisition, and product adoption.
• Proven cross-functional project management skills—ability to coordinate across teams and drive initiatives forward.
• Experience managing and mentoring a team, with a track record of developing talent and driving results.
• Strong analytical mindset, with experience building dashboards, setting KPIs, and identifying growth opportunities.
• Deep familiarity with the creator economy and how digital-first talent engages with video, audio, community features, and subscriptions.
• Passion for Substack’s mission to empower creators with ownership, independence, and financial success.

Compensation

Substack offers a competitive compensation package that includes salary, equity, and exceptional benefits. The salary range for this role is $160,000–$190,000, with final offers based on experience and expertise.