品牌经理/市场经理

Responsibilities

Brand Management

• Develop the brand strategies to ensure business achievement

• Lead strategic brand  growth initiatives, including executing brand strategies, managing compliance review, leading development of  the campaign and selecting best fitting moduels for the market , leading and developing POA and execution and supporting to train field force on product positionin and prioritization, supporting on tracking progress towards target

• Establish solid KOL relationship and strong endorsement

• Lead Cross-functional collaboration – across Field Force, medical etc  to get alignment

• Input to the country BP&OP plan

• Prepare report for global & country level internal communication

Resource Management

• Lead budget planning and control

• Monitor brand marketing execution with KPI evaluation

• Optimize budget effectiveness & efficiency

    

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research