FeverSenior Email Marketing Specialist
About the role
- You will manage the activation of customer data to develop and execute an end-to-end CRM strategy and communications plan leveraging appropriate marketing channels (with specific focus on email, push notifications and in app messages).
- You will continuously refine our multi-channel comms and develop retention strategies to deliver an outstanding customer experience, applying best practices and being up-to-date with the CRM state of art.
- You will support the CRM Manager to define the customer lifecycle and help define the contact strategies across all customer touch-points as well as define key client segments for improved targeting and CRM program effectiveness.
- You will ensure that all campaigns have clearly defined success metrics that are tracked and analysed: all activity should be insight driven and measurable. You will be owner of the weekly/monthly reporting and ad hoc deep dives.
About You
- You have 3+ years minimum experience working in Digital Marketing and CRM, mobile and web environments.
- You have experience working with Salesforce Marketing Cloud.
- You have experience with ESPs (Mailchimp, Sendgrid, etc).
- Proficient in HTML.
- Good copywriting skills.
- You are able to develop & optimise CRM flows to drive revenue.
- You know how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver relevant marketing insights.
- You are commercially savvy, analytical and data-driven.
- You have experience in A/B testing and dynamic templates.
- You are an organized, responsible and proactive person.
- You have the ability to optimize, prioritize and organize your time.
- You have the ability to carry out a high pace of work.
- You are able to communicate in English in a fluent way.
- You know how to potentiate the team-work and keep everyone in the team motivated.
Benefits & Perks
- Opportunity to have a real impact in a high-growth global category leader
- 40% discount on all Fever events and experiences
- Work in a location in the heart of Madrid, with possible travel across our markets
- Home office friendly and flexible schedule
- Responsibility from day one and professional and personal growth
- Great work environment with a young, international team of talented people to work with!
- Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
- English and Spanish Lessons
- Gympass Membership
- We have free food, drink and fruit at the office!
- Possibility to receive in advance part of your salary by Payflow