Strategic Creative Copywriter

ABOUT THE ROLE:

Develop Creative Concepts for Marketing Campaigns and Digital Projects

• Work in the initial phases of projects to generate innovative and fresh ideas aligned with client goals and campaign strategies
• Create original and relevant campaign concepts for target audiences, adaptable across various media (TV, digital, print, etc.)
• Lead and participate in brainstorming sessions, challenging conventional approaches

Write Persuasive and Effective Copy for Various Media

• Create attention-grabbing copy for digital and traditional platforms
• Adapt tone, style, and format according to the medium and specific audience, while maintaining a consistent brand narrative

Collaborate Closely with the Art and Design Team

• Work together with the art team to ensure a cohesive creative vision, with text and visual elements complementing each other
• Coordinate with content strategists and marketing teams to ensure messages are relevant, effective, and aligned with the overall campaign strategy
• Participate in creative reviews, providing constructive feedback on art direction and visual elements with copy

Present and Defend Creative Ideas Internally and to Clients

• Prepare clear and persuasive presentations that explain the creative concept behind a campaign, how it aligns with client goals, and why it is the best solution
• Articulate the reasoning behind creative decisions and be open to feedback, adjusting ideas as necessary without losing the creative essence
• Maintain fluid and professional communication with clients, managing their expectations and ensuring they feel involved in the creative process

Research and Stay Up-to-Date with Market Trends, Consumer Insights, and Advertising Language Evolution Across Markets

• Continuously research new trends in advertising, digital marketing, popular culture, and consumer behaviour
• Utilise consumer data and insights to craft messages that resonate with the audience and are culturally relevant
• Experiment with new communication forms and language, adapting industry best practices to stay at the forefront of creativity

Manage Multiple Project Phases Simultaneously, Ensuring Timely Delivery:

• Effectively organise and prioritise tasks to meet tight deadlines without sacrificing quality
• Be prepared to handle multiple projects simultaneously, from large campaigns to smaller, detailed tasks, ensuring everything is delivered on time
• Collaborate with project management and traffic teams to coordinate deliveries and resources, maintaining constant communication about the progress of each project

ABOUT YOU:

• Native level of proficiency in oral and written English and Spanish. French, Portuguese, German, or Italian are a plus
• Bachelor’s degree or equivalent combination of education and experience, preferably focused on marketing, advertising, or a related field
• Deep passion for creative concept development in marketing campaigns, with a solid understanding of digital and traditional media
• At least 4 years of experience in creative roles such as copywriter, creative director, or similar positions
• Strong interpersonal, oral, and written communication and presentation skills
• Ability to generate innovative and fresh ideas aligned with client objectives and overall campaign strategies
• A proactive, can-do attitude, with the ability to work independently and as part of a team
• Attention to detail, critical thinking, and problem-solving skills
• Ability to adapt quickly to the fast-paced environment of a digital agency
• Strong aesthetic sense and ability to provide clear feedback on visual and textual elements
• You are based in or able to relocate to Madrid, Spain

BENEFITS & PERKS

• Attractive compensation package
• Opportunity to have a real impact in a high-growth global category leader
• 40% discount on all Fever events and experiences
• Work in a location in the heart of Madrid, with possible travel across our markets
• Home-office friendly
• Responsibility from day one and professional and personal growth
• Great work environment with a young, international team of talented people to work with!
• Health insurance and other benefits such as Flexible remuneration with a 100% tax exemption through Cobee
• English and Spanish Lessons
• Gympass membership
• We have free food, drink and fruit at the office!
• Possibility to receive in advance part of your salary by Payflow