Competitive Intelligence Lead
Competitive Intelligence Lead to build competitive intelligence program, analyze data, and inform messaging and strategy.
At Vanta, our mission is to secure the internet and protect consumer data.
As Vanta’s Competitive Intelligence Lead on our Product Marketing Team, you will build a foundational understanding of how Vanta differentiates against a broad competitive set and contribute data and insights to inform our messaging and positioning, GTM strategy, and product roadmap.
This role requires deep cross-functional collaboration with key internal stakeholders across Marketing, Sales, Product, Engineering, Ops / Enablement, and executive leadership. You must balance being proactive in regards to gathering competitive insights and also strategic in how they distill the signal from noise in order to better position Vanta’s product, marketing, and communications in the market.
What you’ll do as the Competitive Intelligence Lead at Vanta:
Shape the competitive intelligence program at Vanta by providing actionable, fact-based intelligence and insight that support with Vanta's business objectives
Develop and implement processes, procedures, and policies to improve data gathering, analysis, and intelligence dissemination across the company
Develop mechanisms to clearly and effectively deliver information, including comparison grids, competitive profiles/snapshots, dashboards, and internal newsletters with specific KPIs and metrics for an executive audience
Evangelize competitive winback campaigns in partnership with the sales team
Establish “early warning” system for key audiences that identifies new market forces, new regulations, and competitive landscape changes
Select vendors and manage projects outsourced to third-party suppliers of primary and secondary research
Be able to assist our sales teams with in-deal support
Bonus / Nice to have: Conduct market sizing/opportunity studies to identify new growth markets and segments
How to be successful in this role:
Have 3+ years of experience on a dedicated Competitive Intelligence team at a high growth enterprise SaaS business; experience building a Competitive Intelligence function from scratch is ideal
Have 7+ years of work experience in B2B SaaS product marketing, product management, competitive analysis, technical sales enablement, or sales engineering
Highly analytical with the ability to translate that analysis into clear and persuasive communications
Able to take customer, competitor and market insights and weave them into critical B2B sales/marketing/product deliverables (e.g., battlecards, launch plans, market analyses, requirements documents)
Strong primary/secondary research methodology, both offline and online
Be highly motivated with a sense of urgency and willingness to adjust
Able to effectively collaborate with a wide range of departments including Sales, Product Marketing, Enablement, and Product Management
Exceptional communication skills (written, verbal, visual), both for internal audiences and customer-facing messaging
Strike the right balance between technical and marketing content
Deliver in a fast-paced environment while working on multiple time-sensitive projects
Moderate to advanced technical skills
Nice to have: experience with compliance, cybersecurity, and risk management applications
What you can expect as a Vantan:
Industry-competitive compensation
100% covered medical, dental, and vision benefits with dependents coverage
16 weeks fully-paid parental Leave for all new parents
Health & wellness and remote workplace stipends
Family planning benefits through Carrot Fertility
401(k) matching
Flexible work hours and location
Open PTO policy
11 paid holidays in the US
Offices in SF, NYC, London, Dublin, and Sydney
To provide greater transparency to candidates, we share base pay ranges for all US-based job postings regardless of state.
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