Manager, Marketing Operations

Fastly helps people stay better connected with the things they love.

Posting Open Date: May 5, 2025

Anticipated Posting Close Date: June 5, 2025

*Job posting may close early due to the volume of applicants.

Manager, Marketing Operations (Hybrid from San Francisco, Denver or New York)

The Manager, Marketing Operations will be a critical leader on the marketing team, responsible for owning and evolving our marketing technology ecosystem, lead flow processes, and campaign operations. This role drives the systems and workflows that power how leads are captured, nurtured, and handed off to sales.

The ideal candidate is a Marketo expert who thrives on building scalable systems, optimizing data flows, and enabling marketers to execute with speed and confidence. They take a consultative, process-oriented approach to problem-solving, bring clarity to complexity, and are equally comfortable in the weeds and at 30,000 feet. They know how to prioritize strategically, lead with empathy, and roll up their sleeves to get things done.

What You'll Do:

• Martech Stack Management: Oversee the function and optimization of marketing technology platforms, including Marketo, Leandata, Drift, and OneTrust. Ensure tools are effectively integrated to support marketing strategies and data integrity
• Lead Management & Routing: Design and audit lead ingestion processes, ensuring efficient lead scoring, nurturing, and routing to sales teams. Collaborate with sales to refine the lead-to-sales handoff process, enhancing conversion rates
• Campaign Operations: Support the marketing team in setting up and deploying campaigns across various channels. Ensure campaigns are executed flawlessly, with accurate tracking and reporting mechanisms in place
• Data Analysis & Reporting: Monitor and analyze marketing performance metrics to provide actionable insights. Utilize data to inform strategy, optimize campaigns, and improve ROI
• Team Leadership & Cross-Functional Enablement: Lead a team of three martech professionals, managing daily prioritization of inbound requests while establishing scalable processes that enable the team to deliver efficiently. Champion the role of Marketing Ops across the org by training and aligning partner teams on MOPs responsibilities, workflows, and best practices—striking a balance between advocacy and approachability
• Process Improvement: Continuously evaluate and improve marketing operations processes for efficiency and scalability. Implement best practices and stay updated with the latest industry trends
• Tool Strategy & Innovation: Evaluate new technologies that can enhance marketing performance, while thoughtfully simplifying and streamlining our tech stack to ensure scalability, usability, and ROI. Act as a strategic partner in recommending tools that align with team needs and long-term goals

What We're Looking For:

• Mastery in Marketo, including operational program setup, lead lifecycle configuration, campaign execution, and system governance
• Experience designing and managing lead routing logic, scoring models, and marketing-to-sales handoff processes in a B2B environment
• Strong understanding of marketing automation best practices, data integrations, and how systems like Salesforce, Marketo and other Marketing and Sales platforms work together
• Proven ability to audit and optimize lead ingestion workflows, ensuring clean data, reliable syncs, and scalable processes
• Experience leading sprint planning, organizing team workflows, and overseeing delivery of martech and campaign operations support
• Excellent communicator with the ability to partner cross-functionally, translate requirements into technical solutions, and build strong relationships across SalesOps, Business Systems, and Marketing
• A collaborative and thoughtful leader who can mentor a small team, foster growth, and drive accountability
• Bachelor's degree or equivalent experience

We’ll be super impressed if you have experience in any of these:

• Experience with Marketo Measure (Bizible) or other attribution tracking platforms, and understanding of multi-touch attribution models
• Experience using Marketo Velocity scripting to personalize email content at scale using dynamic variables, custom objects, and advanced logic
• Experience in HTML/CSS and basic JavaScript to build or customize landing pages and forms within Marketo or other marketing platforms

Work Hours:

• This position will require you to be available during core business hours.

Work Locations & Travel Requirements:

Fastly currently embraces a largely hybrid model for most roles which allows employees flexibility to split their time between the office and home.

• This position is based out of one of Fastly’s U.S.-based offices (San Francisco, Denver or New York) and will go into the office 3 days/week (typically Tuesday, Wednesday, and Thursday).

This position may require travel as required by your role or requested by your manager.

Salary:

The estimated salary range for this position is $129,470 to $172,632.

Starting salary may vary based on permissible, non-discriminatory factors such as experience, skills, qualifications, and location.

This role may be eligible to participate in Fastly’s equity and discretionary bonus programs.

Benefits:

We care about you. Fastly works hard to create a positive environment for our employees, and we think your life outside of work is important too. We support our teams with great benefits that start on the first day of your employment with Fastly. Curious about our offerings?

We offer a comprehensive benefits package including medical, dental, and vision insurance. Family planning, mental health support along with Employee Assistance Program, Insurance (Life, Disability, and Accident), a Flexible Vacation policy and up to 18 days of accrued paid sick leave are there to help support our employees. We also offer 401(k) (including company match) and an Employee Stock Purchase Program. For 2025, we offer 11 paid local holidays, 11 paid company wellness days.

Why Fastly?

• We have a huge impact. Fastly is a small company with a big reach. Not only do our customers have a tremendous user base, but we also support a growing number of open source projects and initiatives. Outside of code, employees are encouraged to share causes close to their heart with others so we can help lend a supportive hand.

• We love distributed teams. Fastly’s home-base is in San Francisco, but we have multiple offices and employees sprinkled around the globe. As a new hire, you will be able to attend our IN-PERSON new hire orientation in our San Francisco office! It is an exciting week-long experience that we offer to new employees to build connections with colleagues across Fastly, participate in hands-on learning opportunities, and immerse yourself in our culture firsthand.

• We value diversity. Growing and maintaining our inclusive and diverse team matters to us. We are committed to being a company where our employees feel comfortable bringing their authentic selves to work and have the ability to be successful -- every day.

• We are passionate. Fastly is chock full of passionate people and we’re not ‘one size fits all’. Fastly employs authors, pilots, skiers, parents (of humans and animals), makeup geeks, coffee connoisseurs, and more. We love employees for who they are and what they are passionate about.

We’re always looking for humble, sharp, and creative folks to join the Fastly team. If you think you might be a fit please apply! A fully completed application and resume or CV are required when applying.

Fastly is committed to ensuring equal employment opportunity and to providing employees with a safe and welcoming work environment free of discrimination and harassment. Our employment decisions are based on business needs, job requirements and individual qualifications. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, family or parental status, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.

Consistent with the Americans with Disabilities Act (ADA) and federal or state disability laws, Fastly will provide reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact your Recruiter, or the Fastly Employee Relations team at candidateaccommodations@fastly.com or 501-287-4901.

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