OKXSenior Growth Manager, Performance Marketing
Who We Are
At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.
About the Opportunity
We’re looking for a hands-on growth leader to help us scale internationally beyond Google and Meta.
This role is about unlocking under-the-radar, high-trust, high-ROI growth channels in overseas markets — from vertical communities and micro-influencers to offline partnerships and regional platforms — and turning them into sustainable acquisition engines.
What You’ll Be Doing
Map growth channels
- Deeply research target markets (SEA, LATAM, Middle East, or specific regions in Europe/North America) to identify high-conversion, non-mainstream channels such as forums, regional social apps, campus ambassador programs, and niche communities.
Build micro-influencer & KOC networks
- Source and collaborate with overseas grassroots creators and KOCs, building long-term partnerships that drive authentic word-of-mouth and brand trust.
Drive partnerships
- Identify and execute co-marketing initiatives with partners (e.g. retail stores, lifestyle apps, service platforms) that provide unique traffic entry points.
Operate channels with precision
- Tailor content and messaging to each channel’s cultural and contextual nuances, and continuously optimize acquisition funnels using performance data.
Identify competitive white spaces
- Monitor competitors’ activities in less visible channels and move quickly to capture untapped traffic opportunities.
What We Look For In You
3+ years of international growth experience - ideally supporting Chinese companies going global, with proven results in deep market penetration.
Strong instinct for long-tail channels - you’re comfortable finding opportunities in Reddit threads, Telegram groups, communities, or even offline markets — not just dashboards.
Cross-cultural fluency - strong English or other language skills, with the cultural sensitivity to adapt strategies authentically
High ownership & resilience - you thrive in ambiguity and are comfortable building from 0→1 in fragmented, early-stage channels.
Data-driven execution - able to evaluate ROI across scattered traffic sources and build sustainable acquisition models.
Nice to Haves
Overseas experience, not limited to living, studying, or working aboard
Experience managing overseas field marketing teams or affiliate programs
Proficiency in a second language (Spanish, Portuguese, Arabic, etc.)
Perks & Benefits
Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
More that we love to tell you along the process!
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