Mondelēz InternationaleB2B Trade Marketing specialist
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You ensure that customer plans are developed and executed by supporting the delivery of strategies and tactics for growth. You understand the business metrics and financial drivers needed to unlock profitable growth for Mondelēz International and our customers and work with key account managers to implement plans to deliver our annual target.
How you will contribute
You will:
Leads the development of the trade marketing part of the category annual plans (contract process)
Understands market dynamics / consumer insights by channel to participate on trade marketing strategic decisions
Leads the business planning meeting where the sales quotas are built in order to accomplish the annual plans based on relevant building blocks
Suggests and influences investment in category building blocks, according to category and channel need, and is accountable of execution excellence at point of sale
Follows up the competition’s commercial activity in the category in order to detect business opportunities and potential threats for the brand
Plays a leadership role within the multi categories teams by leading, providing accurate and relevant channel point of sale information that will lead to find business opportunities such as innovations, customer promotions, portfolio, pricing, etc. that will lead to achieve multi categories targets
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
Category planning and delivering growth through category leadership
Having a future-focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
Business planning and how to maximize revenue growth
Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
Analytical skills and business acumen
More about this role
What you need to know about this position:
Design and execution of the BEES commercial strategy: align with Trade teams to develop the monthly Game Plan and define the 360° strategy for BEES, including task planning, missions, Club B, promotions, digital communication, challenges, and reward redemptions.
Support commercial teams in reviewing BEES Force KPI progress together with distributors, while also tracking promotions, Gross-to-Net usage, and Club B adoption.
Commercial plan tools and audience management: analyze, create, and segment strategies based on customer behavior and business priorities, ensuring proper deployment of the plan across BEES tools (Promotions, Club B, Digital Communications).
Product catalog maintenance and optimization in BEES: manage the inclusion of new SKUs, product updates, and identification of assortment opportunities to ensure a complete and relevant product offering.
Lead sales meetings to deploy commercial strategies, identify opportunities, and consolidate them with the Trade team for execution and follow-up.
Job specific requirements:
4-6 years of experience in Trade Marketing, TT Sales, E-commerce, B2B.
Experience developing commercial plans with a digital strategy.
Experience managing digital tools or B2B platforms.
Ability to analyze commercial data and translate it into actionable strategies.
Experience coordinating with Trade Marketing teams, presenting to leadership/boards.
Analytical profile with strong results orientation.
Experience in national roles with clear visibility into the country's reality.
Advanced English level
Advanced Excel level
No Relocation support available
Business Unit Summary
Wacam is Mondelēz International’s Latin America presence with more the 1700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia, Ecuador, Perú, Chile, Bolivia, Panamá, Costa Rica, Nicaragua, Honduras, Guatemela, El Salvador, República Dominicana, Puerto Rico. We make and distribute our global brands and local jewels such as Field, Club Social to over 190 million consumers.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
At Mondelez International we work under a hybrid model, in which our offices at WACAM offer us a space for connection, collaboration and co-creation, with attendance being subject to the needs of the teams themselves and/or the business.
Where permitted by internal policies and local laws, new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire, unless they are granted a medical accommodation.
Job Type
Regular
Category Planning & Activation
Sales