BSIContent Strategy Manager, North America
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Job Title: Content Strategy Manager, North America (Assurance)
Location: US
Orchestrate the America’s content engine. Build authority. Fuel pipeline with content that converts.
BSI’s Assurance division is hiring a Content Manager to lead the development and execution of a regionally relevant content strategy for the US and Canada. You’ll blend creative storytelling, technical writing, and campaign enablement to turn global narratives into persona-driven content that fits local market, sector, and regulatory realities spanning top-of-funnel thought leadership, mid-funnel guides, and bottom-funnel sales enablement. You’ll partner closely with regional marketing, PR, and sector leads (e.g., ISA, Digital Trust, Mobility) to craft assets that build trust, spark interest, and support informed decisions.
If you thrive at the intersection of strategy and craft and love seeing your content move the numbers—this role is for you.
What you’ll own:
NorAm content calendar: Own and manage the integrated editorial plan across email, social (LinkedIn), webinars, website/SEO, and print.
Full-funnel creation: Produce high-quality, persona-based assets, whitepapers, blogs, case studies, guides, infographics, eBooks, interactive tools, and sales decks.
Localization that performs: Adapt Campaign-in-a-Box and global materials for US & Canada audiences (language, industry, and regulatory nuance) while maintaining BSI’s voice.
Messaging frameworks: Build narrative and messaging toolkits aligned to priority sectors and buyer journeys.
How you’ll partner:
Sector & SME alignment: Co-create domain content with sector leads and SMEs across Internal/Supplier Audits, Digital Trust, Mobility, etc.
PR & thought leadership: Collaborate with PR (internal/agency) on media-ready content, executive bylines, op-eds, and POVs that elevate brand authority.
Sales enablement: Translate campaigns into practical playbooks, talk tracks, and deck content that help reps advance deals.
How you’ll execute:
Creative oversight: Ensure editorial quality and brand consistency across formats and languages; lead reviews for agency/freelancer work.
Production excellence: Partner with design, translation, and vendors to deliver polished assets; provide clear briefs and feedback loops.
Library stewardship: Maintain taxonomies and tagging; keep Frontify/DAM/SharePoint organized so marketing and sales can find and reuse content fast.
Tools you’ll use: Adobe Creative Suite, CMS (e.g., Sitecore), Workfront, Frontify, and SEO tools; basic video editing a plus.
How you’ll measure success:
Engagement: Views, CTR, dwell time, social interaction, and downloads.
Influence: MQL assists, contribution to pipeline, and content adoption by Sales.
Findability: SEO visibility, rankings, SERP CTR, and content discoverability in DAM.
Velocity & quality: Brief-to-publish cycle time, revision rates, and stakeholder satisfaction.
What you bring:
Storyteller + strategist: Advanced copywriting and AP-style mastery; ability to distill complex topics into clear, compelling narratives.
Editorial rigor: Strong command of BSI brand/editorial standards; meticulous eye for accuracy and consistency.
Systems savvy: Comfortable in Adobe CS, CMS, Workfront, Frontify, SEO tools; understands content taxonomy and tagging.
Collaborative operator: Excellent project coordination and stakeholder management across time zones; culturally attuned and adaptable.
Data-driven mindset: Uses analytics to iterate format, placement, and story angles for better outcomes.
Qualifications:
Bachelor’s degree in Journalism, Marketing, Communications, Business, or related field.
6+ years of B2B content/editorial experience (professional services or regulated industries ideal).
A strong portfolio spanning long- and short-form (whitepapers, blogs, decks, digital content).
Experience writing for technical audiences (Quality, EHS, Procurement, Compliance leaders).
Proven grasp of content strategy frameworks, persona mapping, and B2B buyer journeys.
GA4, Semrush and SEO certified.
AI content certifications would be helpful
Language & travel:
Languages: Strong command of English and French (for Canada) preferred; Spanish and/or Portuguese a plus.
Travel: Up to 10% to support campaign launches, photoshoots, and team activities.
BSI - Your Partner in Progress
We are proud to be the business improvement company for other organizations to become more sustainable and resilient and finally to inspire trust in their products, systems, services, and the world we live in.
Headquartered in London, United Kingdom, BSI is the world's first national standards organization with more than 100 years of experience. We are a global partner for 86,000 companies and organizations in over 193 countries, offering development, auditing, certification, and training services, including innovative software solutions and cyber security expertise for all industries: from aerospace and automotive to food, construction, energy, healthcare, IT and trade sectors. Incorporated by Royal Charter, we’re truly impartial, and home to the ultimate mark of trust, the Kitemark.
Through our unique combination of consulting, training, assurance and regulatory services we bring solid and broad knowledge to every company.
If you want to contribute to this inspiring challenge, bring your open and enthusiastic mindset to our dynamic team, apply now and become part of the BSI family!
What we offer
The salary for this position can range from $98K to $123K annually; actual compensation is based on various factors, including but not limited to, the candidate’s competencies, level of experience, education, location, divisional budget and internal peer compensation comparisons.
Canada - BSI offers a competitive salary, 20-days annual leave, bank holidays, health, vision, dental and life insurance, pension plan with company contribution, short-term and long-term disability, pregnancy and parental leave, registered savings plan, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
U.S. - BSI offers a competitive salary, 20-days annual leave, bank holidays, medical, dental, vision, and life insurance, 401(K) with company contribution, short-term and long-term disability, maternal leave, paid parental leave, paid bereavement leave, learning and development opportunities, and a wide range of flexible benefits that you can tailor to suit your lifestyle.
D&I Policy
BSI is committed to ensuring the diversity of our workforce reflects that of our clients and the communities in which we operate. Our goal is to create a sense of belonging for all employees by providing opportunities to develop, grow, and engage with our global organization — all while having fun doing great work. BSI is a community where everyone can thrive.
If you require any reasonable accommodations to be made on account of a disability or impairment throughout our recruiting process, please inform your Talent Acquisition Partner.
About Us
BSI is a business improvement and standards company and for over a century BSI has been recognized for having a positive impact on organizations and society, building trust and enhancing lives. Today BSI partners with more than 77,500 clients in 195 countries and engages with a 15,000 strong global community of experts, industry and consumer groups, organizations and governments.Utilizing its extensive expertise in key industry sectors - including automotive, aerospace, built environment, food and retail, and healthcare - BSI delivers on its purpose by helping its clients fulfil theirs.Living by our core values of Client-Centricity, Agility, and Collaboration, BSI provides organizations with the confidence to grow by partnering with them to tackle society’s critical issues – from climate change to building trust in digital transformation and everything in between - to accelerate progress towards a better society and a sustainable world.
BSI is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.