Manager, Marketing Operations

About Toptal

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the world’s largest fully remote workforce.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Job Summary:

We are seeking a Manager, Marketing Operations to coordinate Toptal’s marketing initiatives and drive them to successful outcomes. This position plays a pivotal role in the organization - it blends strategic reputation and brand perception stewardship with hands-on marketing operations enablement. Success in this role requires strong analytical skills, marketing operations rigor, and the ability to manage sensitive customer feedback at scale.

In this role, you will collaborate closely with senior leaders across Marketing Strategy, Growth Product, Revenue, Creative, and Events to ensure marketing operations are directly aligned with business needs. Your work will involve coordinating projects across product, brand, content, events, and creative operations, balancing analytical rigor with strong project management execution.

You will also own the end-to-end management of third-party review platforms such as Trustpilot, G2, Clutch, and similar organizations. You will develop and execute strategies, processes, and communications that elevate Toptal’s external reputation while transforming customer feedback into actionable insights for Marketing and business leadership.

This role combines data-driven marketing operations and reputation management, bringing together reporting and analysis with operational enablement. Through this work, you will help ensure Marketing operates at scale while continuously improving how the Toptal brand is represented and perceived externally.

This is a remote position. We do not offer visa sponsorship or assistance. Resumes and communication must be submitted in English.

Responsibilities:

The following information is intended to describe the general nature and level of work being performed. It is not intended to be an exhaustive list of all duties, responsibilities, or required skills.

·        Develop and implement customer experience communications strategies relative to third-party organizations and among key internal and external stakeholders.

·        Project manage initiatives and projects across marketing functions, ensuring alignment with business needs, utilizing our in-house operations management tools.

·        Manage workflows, improve processes, and facilitate review cycles to deliver projects on time and with quality, ensuring that project management tools like Asana are reporting accurate and helpful information.

·        Perform regular and ad-hoc analyses using SQL, Google Sheets, or other reporting tools to provide actionable insights and verify activities. Track, report, and measure the success of activities.

·        Provide thought leadership, strategic insight, and clear communication (written and verbal) to your team and the organization on the company’s marketing strategy.

·        Develop and implement cross-functional communications plans and processes for customer feedback and assessments.

·        Write and present clear updates and progress reports that translate data into narratives for leadership and functional peers.

·        Build relationships and coordinate with third-party organizations to provide information, analyze and interpret data and respond to inquiries.

·        Work with internal business leaders to respond to clients, social media, and other inquiries related to third-party assessments.

·        Partner with executives and senior leaders to achieve successful outcomes through major Marketing initiatives that result in new offerings, enhanced infrastructure, and processes. Your ability to learn the business, partner with executives, develop recommendations, and act swiftly to drive to completion will be key to your success.

·        Be in constant communication with team members via Slack and Zoom.

·        Identify many optimizations and opportunities that you see relating to furthering the growth tactics, organizational dynamics, and talent capabilities of the Marketing team.

·        Accomplish work objectives through leading and supervising other Toptal team members within Marketing Operations.

·        Establish objectives and initiatives for the team, recommend the team’s structure and jobs, and organize, assign, delegate, oversee, and monitor work.

·        Coach and mentor team members, provide feedback, conduct performance reviews, and implement performance improvement plans, if needed.

In the first week, expect to:

·        Onboard and review our operating frameworks (OKRs, RACIs, intake models).

·        Independently participate in and complete company-wide training sessions.

·        Meet your team, colleagues from the broader marketing team, managers, and key stakeholders.

·        Shadow team members across the company to learn the core of Toptal’s operations, goals, and measurable outcomes.

·        Familiarize yourself with critical business tools and vendors.

In the first month, expect to:

·        Begin assessment of third-party organizations, social media engagements, and other online interactions.

·        Audit current boards, queues, and reporting to understand workflows and quality bars.

·        Write clear, structured creative briefs, coordinating with stakeholders and tracking execution through creative teams.

·        Develop an understanding of Toptal’s business and how its services and brand are marketed.

·        Understand the inner workings of the Marketing team and how they work effectively with other teams.

In the first three months, expect to:

·        Develop a customer experience communications plan integrated with the overall corporate communications plan, ensuring it is aligned with corporate objectives.

·        Coordinate and build relationships with third-party organizations to provide information, analyze data, and respond to inquiries.

·        Maintain marketing libraries (success stories, testimonials, creative assets), ensuring accuracy and accessibility of data.

·        Facilitate seamless cross-functional communication and provide status updates on milestones and deliverables.

·        Contribute to the planning and execution of marketing automation campaigns in Salesforce Marketing Cloud and HubSpot, including segmentation, quality assurance, scheduling, and reporting.

·        Have a very strong understanding of how the Marketing function and all related external functions work together.

In the first six months, expect to:

·        Partner with business leaders and others in real-time to develop and submit the required information for third-party organizations.

·        Write and present clear updates and progress reports that translate data into narratives for leadership and functional peers.

·        Identify opportunities to optimize processes, automate repetitive tasks, and improve workflow coordination across Marketing.

·        Establish durable playbooks (briefing, intake, QA, post-mortems) and dashboards used by senior stakeholders.

In the first year, expect to:

·        Collaborate with business leaders and others to develop and submit the required information for third-party organizations.

·        Work with business leaders and others to directly respond to clients, social media, and other inquiries related to third-party assessments or other issues that may garner external attention.

·        Operate as a project manager on key projects for the marketing function under the guidance and strategy of project owners.

·        Own processes and execution for specific marketing channels, intaking requests from stakeholders, coordinating with creative/design teams, reviewing and finalizing work products, and launching them.

·        Collaborate with the Marketing Strategy team to help identify, scope, and address new growth opportunities and develop a broader marketing strategy.

·        Consult with other marketing leaders to help design new marketing processes and operations.

·        Have scaled the work output of Marketing significantly.

Qualifications and Job Requirements:

·        Bachelor’s degree is required.

·        6-8 years of experience in marketing operations, project management, campaign execution, or comparable experience in consulting, strategy or a similar type of role where you leveraged extensive amounts of data to draw insights about potential customers and marketing strategies, and thus make decisions on the best path forward based on those insights.

·        Experience with TrustPilot, G2, Clutch and other review sites.

·        Strong project management skills and the ability to document processes. Experience with project management tools, such as Asana, is preferred.

·        You have supported creative workflows, including intake, briefs, and quality assurance.

·        Experience managing social media channels is a plus.

·        A working knowledge of Google Sheets/Excel is required, while experience with SQL or Power BI is preferred.

·        You are process-oriented, ensuring activities are scalable, documented, and repeatable. You thrive on process improvement and can support the adoption of new tools and operations; familiarity with process modeling or AI-driven automation is a plus.

·        You are proactive and adaptable, thriving in fast-paced, changing environments while keeping projects on track.

·        You collaborate effectively across teams, building trust and alignment, and you adopt a growth mindset with a focus on continuous improvement.

·        You have excellent written and verbal communication skills, with impeccable grammar and a command of the English language. These skills are effectively utilized through collaboration tools like Slack and presentation tools like Slides.

·        Ability to work in a fast-paced, rapidly growing company and handle a wide variety of challenges, deadlines, and a diverse array of contacts.

·        We’re looking for someone who will meticulously analyze and provide insightful feedback on all of the creative, copy, images, growth tactics, and other types of work output related to Marketing initiatives, not simply a high-level strategist. We expect such reviews to be meaningful and to provide insightful feedback to all team members working on a given initiative.

·        You must be a world-class individual contributor to thrive at Toptal. You will not be here just to tell other people what to do.