UpworkPrincipal Product Manager, Growth
One of our product principles at Upwork is to make our customers win big. As a Principal Product Manager, Growth, you will shape and drive the end-to-end growth strategy across the client lifecycle, spanning acquisition, onboarding, activation, retention, and monetization for both enterprise and non-enterprise segments. This role carries General Manager level business ownership without people management responsibility. You will operate with broad autonomy, influence cross-functional partners, and drive measurable business impact at scale.
You will identify and develop new growth levers while optimizing existing ones, balancing short-term experimentation with long-term platform health. Your work will directly influence revenue expansion, client success, and durable marketplace growth.
Responsibilities
Define and execute a comprehensive product-led growth strategy across the client lifecycle, aligning initiatives to measurable business outcomes such as activation rate, retention, and revenue growth.
Own critical growth metrics end-to-end, proactively identifying risks, surfacing tradeoffs, and driving cross-functional alignment to achieve sustained impact.
Lead high-velocity experimentation by designing, prioritizing, and scaling experiments that unlock new acquisition, onboarding, and monetization levers.
Partner closely with Engineering, Design, Data Science, Marketing, and Sales to translate insights into shipped product experiences that improve client outcomes.
Leverage qualitative and quantitative data to uncover systemic friction points and architect solutions that improve the holistic customer experience.
Apply AI tools to accelerate research, synthesize insights, draft product artifacts, and evaluate experimentation results, refining outputs for accuracy and business relevance.
Influence company-wide strategy by articulating clear narratives, writing high-quality product documents, and aligning senior stakeholders around growth priorities.
What it takes to catch our eye
Demonstrated experience owning and scaling product-led growth strategies in a SaaS or marketplace environment, with measurable impact on acquisition, activation, retention, or monetization.
Strong business acumen with the ability to think holistically about lifecycle economics, tradeoffs, and long-term platform health.
Proven ability to influence cross-functional teams and drive alignment on complex, ambiguous initiatives without formal authority.
High analytical fluency with experience using experimentation frameworks, data analysis, and structured problem solving to inform decisions.
Capable-level AI proficiency, including using AI tools to synthesize research, refine product strategy documents, support experimentation design, and critically evaluate outputs for quality and accuracy.
Come change how the world works.
At Upwork, you’ll shape the future of work for a global, remote-first workforce, creating economic opportunities for professionals worldwide. While we have a physical office in Palo Alto, we currently hire full-time employees in 21 U.S. states, making it easier than ever to join our mission from wherever you call home.
Our culture is built on trust, risk-taking, customer focus, and excellence, all in service of our core mission: to create economic opportunities so people have better lives. We embrace authenticity and inclusion, encouraging everyone to bring their whole selves to work. Personal and professional growth is a priority here, supported through development programs, mentorship, and our Upwork Belonging Communities.
We’re proud to offer benefits that go beyond the basics, including comprehensive medical coverage for you and your family, unlimited PTO, a 401(k) plan with matching, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. Visit our Life at Upwork page to learn more about our values, working principles, and the overall employee experience.
Ready to help shape the future of work? Check out our Careers page and follow us on LinkedIn, Facebook, Instagram, TikTok, and X to learn more about life at Upwork.
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The annual base salary range for this position is displayed below. The range displayed reflects the minimum and maximum salary for this position, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.
Annual Base Compensation
$195,000—$251,500 USD
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