FICOSr. Product Marketing Manager - Platform & Enterprise
FICO (NYSE: FICO) is a leading global analytics software company, helping businesses in 100+ countries make better decisions. Join our world-class team today and fulfill your career potential!
The Opportunity
“FICO is seeking a highly motivated Product Marketing Manager to amplify and support our enterprise platform story and go-to-market strategy. This role will help to define and effectively communicate the Why Change, Why FICO, and Why Now value story for FICO Platform, one our most strategic offerings. We’re looking for determined, collaborative professionals who can synthesize sales feedback, customer signals, and product nuance with accuracy and clarity. You’ll work closely across product, sales, and marketing teams to support go-to-market strategies, shape platform narratives, and drive messaging adoption and enablement. This role requires the ability to understand the needs of different internal and external audiences and translate complex, technical concepts into materials that resonate.” – Product Marketing - Director
What You’ll Contribute
- Support the development of compelling value messaging and positioning for FICO Platform, tailored to different target audiences and market segments.
- Collaborate closely with product management, sales, and other cross-functional teams to ensure alignment of messaging with product functionality, software vision, and customer needs.
- Partner with the market insights team on buyer intelligence and competitive analysis to identify key market trends, buyer pain points, and opportunities for differentiation.
- Build launch frameworks, content activation strategies, and foundational platform materials (product sheets, demos, sales decks) to support GTM initiatives.
- Partner with content marketing and creative teams to produce high-quality assets for global sales activities and marketing campaigns.
- Translate technical concepts into clear, accessible narratives that resonate with both technical and non-technical audiences.
- Equip the sales organization with tools, materials, and training to enhance sales effectiveness.
- Assist with and conduct enablement sessions on platform capabilities, competitive positioning, and objection handling.
- Develop repeatable frameworks that scale knowledge across global teams.
- Assist with the GTM execution for new platform functionality and product innovations, ensuring alignment across stakeholders.
- Analyze and optimize launch strategies, messaging, and campaign content to drive adoption and revenue impact.
What We’re Seeking
- Experience in enterprise B2B technology, with background in product marketing, solution marketing, product management, sales engineering, UX, technical writing, or a related role.
- BA/BS degree Business, Marketing, Computer Science, Engineering, or related field; advanced degree is a plus.
- Intellectually curious: motivated to dive deep into complex topics and make them accessible.
- Storyteller and communicator: exceptional writing, visual, and verbal communication skills.
- Systems thinker: keen ability to connect people, process, and technology into cohesive, repeatable execution strategies.
- Collaborative learner: eager to grow alongside senior marketers and technical experts.
- Trusted partner: skilled at building credibility across diverse teams and with cross-functional stakeholders.
- Bonus: Prior exposure to decision intelligence, decisioning platforms, or adjacent analytics and AI technologies (e.g. data platforms, data science tools, optimization, process automation, etc.).
- Bonus: Prior experience in a customer-facing role or examples of customer-facing content that drove impact in complex, multi-stakeholder buying environments.
Our Offer to You
- An inclusive culture strongly reflecting our core values: Act Like an Owner, Delight Our Customers and Earn the Respect of Others.
- The opportunity to make an impact and develop professionally by leveraging your unique strengths and participating in valuable learning experiences.
- Highly competitive compensation, benefits and rewards programs that encourage you to bring your best every day and be recognized for doing so.
- An engaging, people-first work environment offering work/life balance, employee resource groups, and social events to promote interaction and camaraderie.
- The targeted base pay range for this role is: $110,000 to $173,000 with this range reflecting differences in candidate knowledge, skills and experience.
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Why Make a Move to FICO?
At FICO, you can develop your career with a leading organization in one of the fastest-growing fields in technology today – Big Data analytics. You’ll play a part in our commitment to help businesses use data to improve every choice they make, using advances in artificial intelligence, machine learning, optimization, and much more.
FICO makes a real difference in the way businesses operate worldwide:
• Credit Scoring — FICO® Scores are used by 90 of the top 100 US lenders.
• Fraud Detection and Security — 4 billion payment cards globally are protected by FICO fraud systems.
• Lending — 3/4 of US mortgages are approved using the FICO Score.
Global trends toward digital transformation have created tremendous demand for FICO’s solutions, placing us among the world’s top 100 software companies by revenue. We help many of the world’s largest banks, insurers, retailers, telecommunications providers and other firms reach a new level of success. Our success is dependent on really talented people – just like you – who thrive on the collaboration and innovation that’s nurtured by a diverse and inclusive environment. We’ll provide the support you need, while ensuring you have the freedom to develop your skills and grow your career. Join FICO and help change the way business thinks!
Learn more about how you can fulfil your potential at www.fico.com/Careers
FICO promotes a culture of inclusion and seeks to attract a diverse set of candidates for each job opportunity. We are an equal employment opportunity employer and we’re proud to offer employment and advancement opportunities to all candidates without regard to race, color, ancestry, religion, sex, national origin, pregnancy, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. Research has shown that women and candidates from underrepresented communities may not apply for an opportunity if they don’t meet all stated qualifications. While our qualifications are clearly related to role success, each candidate’s profile is unique and strengths in certain skill and/or experience areas can be equally effective. If you believe you have many, but not necessarily all, of the stated qualifications we encourage you to apply.
Information submitted with your application is subject to the FICO Privacy policy at https://www.fico.com/en/privacy-policy