Creative Director

Better is the first AI-native mortgage and home equity finance company, revolutionizing one of the largest financial markets in the world. We make home finance radically more transparent; using AI and proprietary technology to eliminate friction from the mortgage process through our industry-leading AI platform, Tinman®, and the first voice-based AI mortgage assistant, Betsy™. Our mission is simple: make homeownership cheaper, faster and more accessible by transforming how people buy and finance homes.

The facts that speak for themselves:

• We’ve funded over $110 billion in loans (more than any other fintech in the US!)

• Raised over $1.2 billion in equity capital to modernize the $15 trillion mortgage industry

• Better’s propriety AI platform makes us an award-winning lender:

  • Fintech Breakthrough Award 2025: Best Lending Innovation

  • Yahoo! Finance (Jan 2025): Best Mortgage Lender for First-Time Homebuyers – Best for quick approval

  • Yahoo! Finance (2025): Best Online Mortgage Lender

  • Money Magazine (2025): Best for fast closing

  • Forbes (2023): Best Online Mortgage Lender

We’re building the future of home finance - and we’re looking for smart, driven, ambitious innovators who are ready to tackle the most impactful work of their careers.

A Better Opportunity

We’re looking for a Director of Brand & Creative Strategy to lead end-to-end creative for the Marketing organization. This is a hands-on leadership role, managing a lean in-house team while remaining deeply involved in execution.

This role is ideal for a creative leader who can bring clarity to complexity, balance brand and performance, and build scalable creative systems within a regulated fintech environment. You’ll play a key role in elevating the Better brand and driving measurable growth.

Responsibilities

• Lead the end-to-end creative process from insight and strategy through briefing, concepting, production, and launch

• Develop and execute a cohesive brand and performance marketing strategy that differentiates Better in the market

• Serve as the steward of the Better brand across all touchpoints, ensuring high-quality, on-brand, and performance-driven creative

• Lead and mentor a lean, high-impact in-house creative team, driving strong creative judgment, accountability, and growth

• Oversee external agencies and freelancers to ensure work meets quality, brand, and performance standards

• Establish and uphold a high creative bar, ensuring all work meets expectations before release

• Execute and guide creative across channels including web, landing pages, paid social, display, video, direct mail, content, and OOH

• Build scalable creative systems and workflows that enable speed, consistency, and business growth

• Partner cross-functionally with Growth, Product, Lifecycle, Sales, and PR to bring the brand to life across initiatives

• Leverage cultural insights, consumer behavior, and creative trends to inform positioning and campaign development

• Foster a test-and-learn mindset to continuously improve creative performance

• Integrate AI tools and workflows to increase creative output, speed, and effectiveness

• Inspire creativity and innovation across the organization to support growth and differentiation

Qualifications

• 7+ years leading brand and creative strategy with measurable results

• Experience managing in-house creative teams and full-funnel campaigns

• 5+ years of people management experience

• Strong performance marketing and brand strategy experience

• Expertise in Figma and Adobe Creative Suite

• Experience across digital, social, video, web, print, and OOH

• B2C experience required; tech or fintech experience preferred

• Experience in fast-paced or agency environments a plus

• Comfort working in regulated industries

• Experience leveraging AI tools in creative workflows

• Ability to work onsite five days per week in NYC

Company Benefits

We’re proud to support our employees and their families with a benefits package designed to care for their health, well-being, and everyday life. All full-time and benefit-eligible part-time employees can enjoy the following benefits:

• Day One Coverage – Your benefits begin on your first day, so you’re supported from the start

• Nationwide Medical, Dental & Vision Coverage – Comprehensive plans that travel with you, wherever you are

• Mental Health Support When You Need It – Immediate access to virtual therapy with licensed providers for you and your eligible dependents (ages 6+), with your first few visits covered at no cost!

• Health Savings Account (HSA) – Includes an employer contribution to help you plan for healthcare expenses

• Employer-Funded Dependent Care FSA – Support for childcare and/or dependent care costs

• Disability & Life Insurance – Provided at no additional cost to give you added peace of mind

• Flexible PTO – Time off when you need it, so you can recharge and focus on what matters most

• Extra Perks & Discounts – Including pet insurance, savings programs, and more to support life beyond work

The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided.

Disclaimer

Better Home & Finance Holding Company is an equal opportunity employer committed to fostering an inclusive and diverse environment for our employees. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status, or any other reason protected by law.

We are committed to working with and providing reasonable accommodation to applicants with physical or mental disabilities. Better will not discriminate against any qualified individual who is capable of performing the essential functions of the job with or without reasonable accommodation.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.