Staff Product Manager - Web Growth

Intercom treats our website as a product. As the Staff PM for Web Growth, you’ll own the delivery of our growth strategy and performance of our entire web presence, including intercom.com and fin.ai. These sites are critical growth engines: they must deliver measurable results while setting the standard for user experience, clarity, and innovation.

This is a high-impact role: you’ll combine deep analytical skills with strategic vision, identifying opportunities across CRO, demand generation, and funnel performance, and translating them into actionable roadmaps. You’ll also play a leadership role in mentoring other PMs and elevating the overall bar for growth excellence.

What will I be doing? 

• Own web growth strategy: Develop and evolve a holistic strategy for how our websites drive growth.
• Deeply understand performance: Analyze funnel trends and uncover insights that shape priorities.
• Identify and prioritise opportunities: Spot areas to optimise (CRO, SEO/AEO, page performance) and make clear tradeoffs to maximise impact.
• Drive outcomes: Translate analysis into clear priorities and partner with design, engineering, marketing, and data teams to deliver measurable results.
• Mentor and coach: Support the growth of other PMs by providing guidance, feedback, and best practices.
• Partner cross-functionally: Align product, marketing, design, engineering, and analytics stakeholders around shared goals and sequencing.

What skills do I need? 

• Experience in web growth: you’ve owned growth/product strategy for high-performing websites and can show measurable impact.
• Deeply analytical: skilled at using data to identify opportunities, diagnose funnel health, and guide strategy.
• Operationally minded: able to run complex programs end-to-end, lead other PMs / producers, and scale processes so the web team can ship consistently and at high quality.
• Strong collaborator and communicator: able to align diverse stakeholders with crisp, data-driven storytelling.
• Comfortable in a fast-paced, high-bar environment with ambitious goals and tight feedback loops.

Benefits 

We are a well treated bunch, with awesome benefits! If there’s something important to you that’s not on this list, talk to us! 

• Competitive salary and equity in a fast-growing start-up
• We serve lunch every weekday, plus a variety of snack foods and a fully stocked kitchen
• Regular compensation reviews - we reward great work!
• Pension scheme & match up to 4%
• Peace of mind with life assurance, as well as comprehensive health and dental insurance for you and your dependents
• Flexible paid time off policy
• Paid maternity leave, as well as 6 weeks paternity leave for fathers, to let you spend valuable time with your loved ones
• If you’re cycling, we’ve got you covered on the Cycle-to-Work Scheme. With secure bike storage too 
• MacBooks are our standard, but we also offer Windows for certain roles when needed.

Policies 

Intercom has a hybrid working policy. We believe that working in person helps us stay connected, collaborate easier and create a great culture while still providing flexibility to work from home. We expect employees to be in the office at least three days per week.

We have a radically open and accepting culture at Intercom. We avoid spending time on divisive subjects to foster a safe and cohesive work environment for everyone. As an organization, our policy is to not advocate on behalf of the company or our employees on any social or political topics out of our internal or external communications. We respect personal opinion and expression on these topics on personal social platforms on personal time, and do not challenge or confront anyone for their views on non-work related topics. Our goal is to focus on doing incredible work to achieve our goals and unite the company through our core values.  

Intercom values diversity and is committed to a policy of Equal Employment Opportunity. Intercom will not discriminate against an applicant or employee on the basis of race, color, religion, creed, national origin, ancestry, sex, gender, age, physical or mental disability, veteran or military status, genetic information, sexual orientation, gender identity, gender expression, marital status, or any other legally recognized protected basis under federal, state, or local law.