Director of Search and Web Content & Strategy

SurveyMonkey is the world’s most popular platform for surveys and forms, built for business—loved by users. We combine powerful capabilities with intuitive design, effectively serving every use case, from customer experience to employee engagement, market research to payment and registration forms. With built-in research expertise and AI-powered technology, it’s like having a team of expert researchers at your fingertips.

Trusted by millions—from startups to Fortune 500 companies—SurveyMonkey helps teams gather insights and information that inspire better decisions, create experiences people love, and drive business growth. Discover how at surveymonkey.com.

What we’re looking for

SurveyMonkey is seeking a strategic and results-oriented Director of Search and Web Content & Strategy to lead our global Search (SEO/SEM) and Website Content & Strategy teams. This leader will be responsible for defining how customers find us and how they experience our brand from the first click through to conversion.

You will develop a unified, holistic strategy that treats our website not as a collection of pages, but as a connected system. By bridging the gap between search intent and web content strategy, you will lead a high-impact, cross-disciplinary team (SEO, SEM, UX, CRO, and Writing) to drive sustainable traffic, engagement, and revenue growth.

What you’ll be working on

• Develop and champion a multi-year global strategy that maximizes traffic and conversions across SEO, SEM, and Web Content. Ensure that search intent is perfectly matched with a seamless, low-friction website experience.
• Define a clear, competitive POV on how SurveyMonkey will achieve high visibility and conversion rates within the evolving Generative Experience Optimization (GEO) and Answer Engine Optimization (AEO) landscape.
• Own the overarching website content strategy, defining what content we create, combine, evolve, or retire to drive customer understanding and conversion.
• Lead and mentor a multi-disciplinary team spanning UX, CRO, and content writing, setting high standards for quality, systems thinking, and performance impact.
• Transform the website into a cohesive ecosystem that guides ICPs through their specific journeys, reducing friction and helping users find value faster.
• Own the global Search budget and web content strategy roadmap, ensuring efficient allocation of multi-million dollar spend across paid channels (e.g., Google Ads, Bing) and organic growth initiatives.
• Drive a rigorous culture of continuous testing (A/B testing) across search assets and web experiences to improve performance across the entire acquisition funnel.
• Partner with the Data team to enhance attribution models and ensure "paid signals" are used to optimize both search bidding and on-site personalized experiences.
• Serve as the primary bridge between Growth, Product, Engineering, Brand, PMM, and Data teams to prioritize the technical roadmap, content structure, and reporting requirements.
• Establish frameworks and principles that help the organization scale content thoughtfully, ensuring discoverability for both humans and Large Language Models (LLMs).

We’d love to hear from people with

• 10+ years in Growth Marketing, Search, Web Content Strategy or Web Experience; 4+ years in a senior leadership role overseeing multi-disciplinary teams (SEO/SEM/UX/Content).
• Deep understanding of the interdependencies between technical SEO, paid strategy, and the rapidly evolving AI landscape (GEO, AEO, and LLMs).
• A demonstrated ability to develop a clear POV on content systems and user journeys, balancing brand storytelling with performance metrics.
• Expert in using data signals (like SA360, GA4, Search Console) and qualitative insights to drive precise budget allocation and site optimizations.
• Excellent ability to communicate complex technical requirements and holistic "Search-to-Site" strategies to executive leadership and non-technical stakeholders.
• Proven track record of influencing across Product, Engineering, and Creative teams to deliver a unified customer experience.

The base pay provided for this position ranges from CAD $153,000 / year - $180,000 / year depending on the geographic market and assuming a full-time schedule. Actual base pay is based on a number of factors including market location, job-related knowledge, education or training, skills, and experience.

Bonuses may also be offered as part of the total compensation package, in addition to a competitive benefits package including medical, dental, vision, life, and disability insurance; RRSP matching; flexible spending & health savings account; paid holidays; paid time off; employee assistance program; and other company benefits. 

This opening is for an existing vacancy.

SurveyMonkey believes in-person collaboration is valuable for building relationships, fostering community, and enhancing our speed and execution in problem-solving and decision-making. As such, you will be required to work from a SurveyMonkey office up to 1 day per week.

#LI-Hybrid

Why SurveyMonkey? We’re glad you asked

At SurveyMonkey, curiosity powers everything we do. We’re a global company where people from all backgrounds can make an impact, build meaningful connections, and grow their careers. Our teams work in a flexible, hybrid environment with thoughtfully designed offices and programs like the CHOICE Fund to help employees thrive in work and life.

We’ve been trusted by organizations for over 25 years, and we’re just getting started. Our milestones include celebrating a quarter-century of curiosity with 25 acts of giving, opening new hubs in Costa Rica and India, crossing the threshold of 100 billion questions answered, and earning recognition as one of the Most Inspiring Workplaces across North America and Asia.

We live our company values—like championing inclusion and making it happen—by embedding them into how we hire, collaborate, and grow. They help shape everything from our culture to our business decisions. Come join us and see where your curiosity can take you.

Our commitment to an inclusive workplace

SurveyMonkey is an equal opportunity employer committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, gender identity or expression, age, marital status, veteran status, disability status, pregnancy, parental status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. Accommodations are available for applicants with disabilities.

Your data 

For more information on how SurveyMonkey (including its subsidiary and affiliated companies) processes your personal data as a job candidate or applicant, please see our Global Applicant and Candidate Data Privacy Notice. Please note that we may use artificial intelligence (AI) tools to support parts of the hiring process, such as sourcing candidates, reviewing applications, analyzing resumes, or summarizing interviews. These tools assist our recruitment team but do not replace human judgment.