Senior SEO/GEO Specialist

DEPT® is a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, our 4,000+ specialists deliver growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data. We’re 50|50 tech and marketing, partner-led, and first to move. Clients include Google, Lufthansa, Meta, eBay, and OpenAI. We have been certified B Corp and Climate Neutral since 2021.

JOB PURPOSE

This position sits in our Marketing & Technology service based in London. We combine data, technology, creative content, and paid media to crack brands’ business problems & drive revenue through a variety of digital marketing solutions like ad campaigns, augmented reality, and chatbots. Our clients include ASOS, Just Eat Takeaway, Twitch, TikTok, and The White Company.

Here at DEPT®, we are proud of the award winning, creative campaigns and content that we produce for a range of exciting and well known brands and we believe that our Media Team is pivotal in the success of those campaigns. Our Media Team is made up of both paid and organic media specialists and we are looking for a new Senior SEO/GEO Specialist to join the team.

Joining this team means that you will become part of our growing UK & Ireland team, and our wider EMEA SEO team which spans a number of offices across Europe. Our EMEA SEO team, which consists of 40+ specialists, empowers clients to develop and grow their online businesses through organic search in all its shapes and forms. You will go beyond simply strategising and driving the implementation of SEO projects, you will function as a strategic advisor to our clients by understanding their needs and proposing hands-on solutions.

This role requires an advanced level of SEO expertise, strategic planning skills, and a results-oriented mindset. The ideal candidate can develop, execute, and implement effective SEO & GEO strategies.

KEY RESPONSIBILITIES

• Develop and implement effective SEO strategies from start to finish and ensure they align with client objectives and target audiences
• Guide and educate junior SEO consultants that assist you in carrying out the strategies and roadmaps you develop for your clients
• Next to strategic tasks, carry out extensive technical, content, and authority analysis, including advanced foundational tasks like keyword research, technical scans, and backlink audits.
• Independently take part in new business pitches and other one-off client projects  
• Track performance, analyze data, and provide regular reports to clients, emphasizing important metrics and suggestions for how to improve
• Stay up-to-date with industry trends and best practices in organic search and adapt strategies accordingly
• Passionate about the future of SEO - with a hunger to get stuck into all things AI, LLM, GEO & Social Search
• Comfortable working on large-scale UK and international clients
• Set up implementation plans and workflows
• Brief content teams

 

WHAT WE ARE LOOKING FOR

• At least 5 years of experience working in SEO
• Very strong analytical skills and ability to interpret data to drive optimisation
• Strong communication and presentation skills, with the ability to effectively communicate complex ideas to clients and internal stakeholders
• Ability to build and deliver client-facing presentations independently
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment
• Extensive hands-on experience with SEO, preferably at a digital marketing agency or large in-house team;
• Are experienced with using SEO tooling like Ahrefs, Screaming Frog, MOZ, Semrush etc.
• Have an excellent command of English, both spoken and written;

WE OFFER:

• A flexible, hybrid working policy
• The choice of medical healthcare providers (Bupa or Medicash) 
• 25 days holiday plus bank holidays and your birthday off each year
• Company pension scheme 
• EAP scheme
• Ride to work scheme 
• Enhanced family friendly policies
• Buddy Program: You will be paired with a ‘Buddy’ to help you through your first weeks’ at DEPT®.
• A reputation for doing good. DEPT® has been a Certified B Corp® since 2021 and named ‘Agency of the Year’ at both The Lovies and The Webby Awards.
• Awesome clients. Whether big or small, local or global — at DEPT® you’ll get the opportunity to work with clients of all sizes and across all industries. And we celebrate all of our successes together!
• The opportunity for possibility. We want to enable you to do what you do best and help you develop your skills further with training, development and certifications.
• Global annual DEPT® Cares Month in which employees come together and donate their skills to support local charities.

WHY DEPT®?

We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA.

We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter.

At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build.

DIVERSITY, EQUITY & INCLUSION 

At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.

Not sure you meet all qualifications? Apply, and let us decide! Research shows that women and members of underrepresented groups tend not to apply for jobs when they think they may not meet every requirement, when in fact they do. We believe in giving everyone a fair chance to shine.

We also encourage you to reach out to us and discuss any reasonable adjustments we can make to support you throughout the recruitment process and your time with us.

Want to know more about our dedication to diversity, equity, and inclusion? Check out our efforts here.