Product Marketing Specialist

We are seeking a highly technical and strategic Product Marketing Manager to lead the GTM strategy and execution for our advanced observability infrastructure solutions. In this role, you will be the voice of the product to the market, and the voice of the market back to product. You'll leverage your profound understanding of the infrastructure landscape to craft narratives that resonate with sophisticated technical audiences, including C-level executives, enterprise architects, DevOps engineers, and platform operators.

Success in this role requires deep technical expertise and a solid understanding of the cloud-native infrastructure market, including:

• Strong understanding of microservices principles, benefits, challenges, and common patterns.
• Knowledge of Docker and Kubernetes (architecture, use cases, ecosystem tools).
• Familiarity with serverless platforms (e.g., AWS Lambda, Azure Functions, Google Cloud Functions) and their applications.
• Understanding of Infrastructure as Code (IaC) with experience in tools like Terraform, Ansible, or similar.
• Familiarity with OpenTelemetry, and eBPF-based instrumentation
• Experience with major cloud providers (AWS, Azure, GCP) and their infrastructure services
• A strong grasp of open observability standards, particularly OpenTelemetry (OTel).

What you'll do

• Craft compelling technical messaging and positioning: Translate complex technical complex concepts like data analytics, microservices, containers (Docker, Kubernetes), serverless functions, and service mesh into impactful, differentiated value propositions.
• Develop and execute GTM strategies: Define and drive comprehensive go-to-market plans for new and existing cloud-native infrastructure monitoring products and features, ensuring successful launches and sustained market adoption.
• Create high-impact technical content: Develop a range of technical marketing assets, including whitepapers, technical blogs, webinars, presentations, solution briefs, case studies, and demos that effectively communicate the benefits of our infrastructure observability solutions to technical audiences.
• Drive competitive differentiation: Deep understanding the competitive landscape, identifying key differentiators and developing strategies to position our offerings effectively against alternatives in the cloud-native ecosystem.
• Enable sales and partner success: Equip our sales and partner teams with the technical knowledge, tools, and collateral they need to confidently articulate our value proposition and win in the market.
• Be the subject matter expert: Serve as a go-to technical resource for our infrastructure offerings, supporting PR, analyst relations, and community engagement activities.
• Influence product roadmap: Collaborate closely with product management and engineering teams, providing market insights and customer feedback to shape the future direction of our solutions.
• Define and track key metrics: Measure the effectiveness of product marketing initiatives and iterate based on data-driven insights.

This role requires

• 2+ years in product marketing, product management or sales engineering at a high-growth B2B software company
• Experience in launching products aimed at developers, coupled with a strong ability to craft compelling corporate messaging.
• Expertise in developer tools with the ability to simplify complex technical concepts for a general audience.
• Proven ability to effectively position B2B products for growth, working with marketing and sales to build a healthy pipeline while increasing deal velocity, and closure rates.
• Superior communication and interpersonal skills, with notable abilities in presentation and public speaking.
• Demonstrated leadership qualities with the ability to motivate and inspire teams, alongside a keen technical and business acumen.
• Experience in analyzing and refining best practices and processes to boost operational efficiency and effectiveness.
• Experience positioning technical products to both technical users and economic decision-makers
• Strong technical depth and ability to learn quickly, with sharp business sense
• Ability to effectively partner with all functions from engineering and product to sales and marketing
• Outstanding communication and collaboration skills, skilled in influencing peers and managers, and adept at building consensus in a highly ambiguous and fast-paced environment
• Bachelor’s degree or related experience

Bonus points if you have

• Previous experience in observability/APM/Frontend development
• Computer science, engineering, technology background
• 3+ years of technical pre-sales, consulting, or relevant product management experience