NBCUniversalResearch Analyst, NBCU Local Chicago
Company Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our global theme park destinations, consumer products, and experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, NBC Sports, Telemundo, NBC Local Stations, Bravo, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through our powerhouse film and television studios, including Universal Pictures, DreamWorks Animation, and Focus Features, and the four global television studios under the Universal Studio Group banner, and operate industry-leading theme parks and experiences around the world through Universal Destinations & Experiences, including Universal Orlando Resort, home to Universal Epic Universe, and Universal Studios Hollywood. NBCUniversal is a subsidiary of Comcast Corporation. Visit www.nbcuniversal.com for more information.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Job Description
NBCU Local Chicago is seeking a Research Analyst to support our research, sales and integrated marketing teams. You’ll translate complex datasets into clear/persuasive one-sheets and category decks, track program/station performance across all platforms, perform routine research maintenance tasks, and own station tickets & hospitality tracking/organization/distribution.
Responsibilities:
- Track program performance and create sales pieces highlighting successes
- Analyze complex datasets to evaluate and report program performance and audience behavior across linear, streaming, and social platforms
- Under guidance of the Research Director, partner with sales and integrated marketing to transform data into compelling, narrative-driven presentations
- Maintain program lineups in third party applications to ensure accurate and updated schedules
- Ad hoc reporting, analysis and special projects
- Manage rate card entry into Wide Orbit Media Sales
- Own station tickets & hospitality tracking, organization, distribution
- Work alongside Research Director to streamline efficiency by enhancing processes and reporting automation
Qualifications
- 2+ years analytical experience working with complex datasets
- Advanced in Excel, PowerPoint
- Experience with visualization tools (PowerBI, Tableau, Domo)
- Strong organizational abilities with a high level of attention to detail
- Able to manage various projects independently while effectively collaborating across sales and marketing teams
- Experience supporting a sales team with data-driven insights
- Team-oriented, curious, and able to work in a fast-paced, deadline-driven environment
- Strategic thinker with strong interest in advertising/media research, consumer behavior, and media usage
Desired Qualifications:
- Experience working in a media analytics role
- Understanding of multicultural and bilingual audience measurement
- Experience with SQL and/or Python
- Experience with third party measurement tools such as Nielsen NLTV, Claritas C360, Scarborough Prime Lingo, MRI-Simmons, MediaRadar
Additional information:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of four days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.
Salary Range: $62,000 - $70,000
Additional Information
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.