Web Experience Lead

About Peec AI

Peec AI is a Berlin-based Series A startup building analytics and intelligence tools for modern SEO and growth teams. As AI reshapes how people discover information online, companies need new ways to understand where they appear, how they perform, and where the next growth opportunities lie. Peec AI helps teams track their visibility across AI search, measure performance, and uncover opportunities to grow their organic presence in an increasingly complex search landscape.

About the role

We’re looking for a Web Experience Lead to own and shape the Peec AI website as a core part of our product and growth engine. In this role, you’ll oversee the entire web experience, from structure and UX to messaging, design quality, and performance, ensuring the site clearly communicates our product and converts visitors into engaged users. You’ll work closely with Product, Marketing, Growth, and Design to continuously improve key journeys across the site, drive organic traffic through strong SEO foundations, and build a world-class web presence that reflects the quality and ambition of the Peec AI product.

What You’ll Do

• Own the Peec website end-to-end, shaping how the world experiences Peec from first impression to product signup

• Oversee all of our web presence, orchestrating structure, UX, design quality, messaging, and performance

• Increase organic traffic growth through SEO foundations, site structure, and content architecture

• Lead continuous iteration across key journeys: homepage, product pages, pricing, blog/docs, and landing pages

• Partner closely with Product, Marketing, Growth, and Design to ensure the website reflects Peec’s product quality and narrative

• Manage and coordinate designers and collaborators with high taste and clear direction

What We’re Looking For

• Proven experience owning and evolving a website at a high-growth B2B SaaS company with a strong design bar

• Strong product and UX sensibility - you care deeply about navigation, clarity, storytelling, and user experience

• Comfort working hands-on in modern CMS and web tooling ecosystems (Webflow, Framer, headless setups, or similar)

• Experience with CRO, experimentation, analytics, and performance marketing-driven landing page workflows

• High taste and strong judgment - you know what good looks like and enforce high quality standards

• High ownership and proactive execution - you ship, iterate, and continuously raise the bar

Bonus Points

• Experience at companies known for exceptional web and product craft (e.g., Framer, Raycast, Linear, Notion)

• Strong product marketing instincts, translating positioning into world-class product pages

• Experience building scalable landing page systems for growth teams

• Background working with designers and agencies while maintaining strong internal direction

What We Offer

• A true ownership role: you will define Peec’s web presence as we scale

• Direct impact on acquisition, conversion, and product storytelling at one of Europe’s fastest-growing Series A startups

• Competitive salary and aggressive equity package

• Regular team events and off-sites

• Paid Meal & Uber home when working late

• One of the most beautiful office spaces and work environments in Berlin