Product Marketing Lead

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit klaviyo.com/careers to see how we empower creators to own their own destiny.

We’re looking for a Product Marketing Lead to own and shape the go-to-market strategy for Klaviyo AI- and analytics-powered product portfolio. This role sits at the intersection of cutting-edge AI innovation, data-driven personalization, and customer-centric storytelling.

You’ll drive product marketing for both Agentic AI experiences and AI-powered analytics products, helping define how these capabilities transform the customer experience. This is a high-impact role for someone who is deeply passionate about AI, fluent in market and industry trends, and excited to bring complex technology to life in a fast-paced environment. You won’t just market AI features; you’ll help shape how AI shows up in the product and delivers meaningful value to users.

How You’ll Make a Difference:

• Own product marketing strategy for AI and analytics products, including Agentic AI and AI-powered personalization and insights.
• Shape how we position and communicate transformative AI experiences, translating advanced capabilities into clear, compelling customer value.
• Lead end-to-end product launches, from market insight and product positioning to enablement and execution, in a fast-moving, iterative environment.
• Partner closely with Product, AI/ML, Analytics, Sales, and Customer Experience teams to influence roadmap, pricing, packaging, and go-to-market decisions.
• Stay on top of AI and analytics industry trends, competitive landscape, and evolving customer expectations to inform strategy and differentiation.
• Use data and analytics to inform messaging, measure impact, and continuously optimize positioning and go-to-market performance.

Who You Are

• 8+ years of B2B product marketing experience, ideally with AI, analytics, or data-driven products.
• Deep passion for AI and emerging technologies, with a point of view on Agentic AI and how it can reshape SaaS experiences.
• Proven ability to launch and scale products that resonate with business user needs in dynamic, fast-paced environments.
• Ability to simplify complex technical product concepts into clear, differentiated, and customer-centric product positioning and messaging.
• Excellent cross-functional leadership and communication skills, with the ability to influence without authority and confidently lead strategic reviews with C-level and senior executives.
• Strong analytical mindset — comfortable working with data, insights, and metrics to guide decisions and tell better stories.

We use Covey as part of our hiring and / or promotional process. For jobs or candidates in NYC, certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on April 3, 2025.

Please see the independent bias audit report covering our use of Covey here

**Massachusetts Applicants:**It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Our salary range reflects the cost of labor across various U.S. geographic markets. The range displayed below reflects the minimum and maximum target salaries for the position across all our US locations. The base salary offered for this position is determined by several factors, including the applicant’s job-related skills, relevant experience, education or training, and work location.

In addition to base salary, our total compensation package may include participation in the company’s annual cash bonus plan, variable compensation (OTE) for sales and customer success roles, equity, sign-on payments, and a comprehensive range of health, welfare, and wellbeing benefits based on eligibility. 

Your recruiter can provide more details about the specific salary/OTE range for your preferred location during the hiring process.

Base Pay Range For US Locations:

$140,000—$210,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

AI fluency at Klaviyo includes responsible use of AI (including privacy, security, bias awareness, and human-in-the-loop). We provide accommodations as needed. 

_By participating in Klaviyo’s interview process, you acknowledge that you have read, understood, and will adhere to our Guidelines for using AI in the Klaviyo interview Process. For more information about how we process your personal data, see our Job Applicant Privacy Notice._

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice.  If you do not wish for Klaviyo to process your Personal Data, please do not submit an application.  You can find our Job Applicant Privacy Notice here and here (FR).