Brand Manager

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling.

Founded in 2014 in Santa Clara by Soham Mehta, ex-Box Engineering Leader, and Ryan Valles, a transformative P&L leader and former CEO with a track record of scaling ventures, Interview Kickstart’s vision is to help every tech professional thrive in today’s fast-evolving tech industry.

With 40+ domain-specific courses—from foundational Machine Learning and Generative AI to Agentic AI, System Design, and DSA—Interview Kickstart equips engineers, PMs, data professionals, and tech leaders to accelerate their careers. Its 600+ instructors—industry practitioners, hiring managers, and senior engineers from FAANG+ companies—bring real-world insight and cutting-edge expertise into every classroom.

Beyond upskilling, Interview Kickstart offers end-to-end career support. Personalized mock interviews, resume and LinkedIn branding, career coaching, salary negotiation guidance, and performance-based job referrals ensure that your AI upskilling translates into real career breakthroughs. Over 25,000 professionals have already advanced their careers through Interview Kickstart.

Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI.

About the Role

We are looking for a Digital-First Brand Marketing Manager to lead our next phase of growth. You will bridge the gap between deep consumer insights and high-impact creative execution, ensuring that our brand is not only seen but preferred by professionals globally. This role requires a blend of consumer-first thinking, creative storytelling and media savvy.

Core Responsibilities

Campaign Strategy & GTM Leadership: Lead the end-to-end execution of Go-to-Market plans for new product launches and category expansions. You will take a brief from a business goal to a fully realized, multi-channel campaign.
Consumer Insights & Positioning: Conduct deep-dive research to uncover the "why" behind consumer behaviour. Translate these insights into sharp positioning and messaging that resonates with the target audience.
Campaign and Creative Conceptualisation: Partner with internal creative teams and external agencies to build thumb-stopping digital campaigns and content. You will manage the production pipeline, including video production
Digital Media & Planning: Collaborate with the Media Team to design integrated media plans. You will navigate the digital landscape to ensure our brand stories are placed where they have the highest impact.
Social Media marketing: Lead the core social media strategy to drive awareness, engagement and leads for new launches.
Agency & Partner Management: Direct and manage agency partners, ensuring they deliver high-quality work on time and within budget.
Measurement & Reporting: Measure campaign impact on brand health and business outcomes for campaigns run

What We’re Looking For

Experience: 5+ years of brand marketing experience specifically within B2C Tech or E-commerce companies.
Digital-First Mindset: You understand how brands are built in a digital-native world. You are fluent in the nuances of digital platforms and how they influence the modern customer journey.
Cross-Functional Fluency: You thrive in collaborative environments. You have a proven track record of working with Business and Growth teams to align brand goals with performance targets.
Launch Experience: You have successfully led at least one major new product or category launch from ideation to post-launch analysis.
Video Production Savvy: You can manage complex video shoots and edits to ensure premium output.

Details

Location

Remote

Experience

Min. 5 years

Interview Kickstart is a premier career transformation platform turbocharging tech careers through AI upskilling.

Recognized by TIME x Statista and GSV 150 as a top EdTech company, Interview Kickstart is the go-to platform for tech professionals looking to future-proof their careers in the age of AI.

About the Role

Core Responsibilities

Campaign Strategy & GTM Leadership: Lead the end-to-end execution of Go-to-Market plans for new product launches and category expansions. You will take a brief from a business goal to a fully realized, multi-channel campaign.
Consumer Insights & Positioning: Conduct deep-dive research to uncover the "why" behind consumer behaviour. Translate these insights into sharp positioning and messaging that resonates with the target audience.
Campaign and Creative Conceptualisation: Partner with internal creative teams and external agencies to build thumb-stopping digital campaigns and content. You will manage the production pipeline, including video production
Digital Media & Planning: Collaborate with the Media Team to design integrated media plans. You will navigate the digital landscape to ensure our brand stories are placed where they have the highest impact.
Social Media marketing: Lead the core social media strategy to drive awareness, engagement and leads for new launches.
Agency & Partner Management: Direct and manage agency partners, ensuring they deliver high-quality work on time and within budget.
Measurement & Reporting: Measure campaign impact on brand health and business outcomes for campaigns run

What We’re Looking For

Experience: 5+ years of brand marketing experience specifically within B2C Tech or E-commerce companies.
Digital-First Mindset: You understand how brands are built in a digital-native world. You are fluent in the nuances of digital platforms and how they influence the modern customer journey.
Cross-Functional Fluency: You thrive in collaborative environments. You have a proven track record of working with Business and Growth teams to align brand goals with performance targets.
Launch Experience: You have successfully led at least one major new product or category launch from ideation to post-launch analysis.
Video Production Savvy: You can manage complex video shoots and edits to ensure premium output.