Product Marketing Manager (B2B)

About Too Good To Go

At Too Good To Go we aim to inspire and empower everyone to fight food waste together. With 40% of all food produced globally being wasted, contributing 10% of worldwide greenhouse gas emissions, our mission is critical. We operate the world's largest B2C marketplace for surplus food, connecting businesses with unsold, surplus food to consumers via our app.

We are a mission-driven certified B Corp and a fast-growing scale-up, having saved more than 400 million meals from going to waste across 21 countries. We are looking for talented people with diverse backgrounds to join our team.

We always look for talented people with diverse backgrounds to join our team. Right now, we’re looking to fill the newly created role of Product Marketing Manager for B2B.

About the Role

This is a strategic leadership role focused on the accelerated shift towards a model of automated account acquisition and self-service account management for our vast network of small independent business partners ("Indies"), with additional impact for our larger, multi-location partners. You will be instrumental in realizing our vision to unlock operational efficiency and growth at scale by owning the strategy for best-in-class digital solutions and self-service features within our partner platform and B2B CRM tools. This work will significantly boost partner onboarding, engagement, and long-term retention across all markets. This role holds the potential to catalyze significant business impact by replacing manual commercial tasks with streamlined, automated partner journeys. 

You will report directly to the VP of Marketing Strategy & Operations, ensuring a cohesive, end-to-end marketplace experience alongside the B2C PMM. You will function as the vital link and strategic partner between B2B Product & Product Management, Partner Marketing, Indie Sales & Success Teams, and other Global Marketing departments.

The ideal candidate is an experienced, strategic, and commercially-minded Product Marketer with a deep understanding of the B2B SaaS or marketplace environment. You must demonstrate the ability to translate complex partner needs into product strategy, and compelling value propositions into measurable commercial growth and Partner LTV (Lifetime Value).

Key Responsibilities

The Product Marketing Manager (B2B) will be responsible for the following core areas:

Positioning, Messaging, and GTM Leadership

• Co-create and co-own the B2B Go-to-Market (GTM) strategy and launch execution for all new partner-facing features, major platform updates, and partner-centric product releases.
• Develop clear, differentiated product positioning and messaging for B2B features, translating technical capabilities into tangible, commercial benefits for our diverse partner segments and key buyer personas.
• Drive cross-functional alignment and coordination on a unified B2B lifecycle strategy (Acquisition > Activation > Growth > Retention/Reactivation) by leveraging Marketing Cloud automations and MyStore features for partners
• Partner closely with Product Managers and Partner Marketing to conduct market research and influence the B2B product roadmap, ensuring features are highly marketable and deliver measurable value to our partners.

Sales & Partner Enablement (Commercial Impact)

• Support the coordinated transition of manual sales and account management activities (e.g., lead warm-up, nurturing, compliance) into scalable, automated cadences via the Sales Engagement tool, B2B CRM.
• Support the training and continuous enablement of commercial teams on new product functionality, value propositions, and how to position TGTG against key competitors.
• Support demand generation efforts by providing data-driven insights and tailored content to drive Partner Acquisition and increase Lead Velocity Rate (LVR).

Market Intelligence and Analytics

• Lead quantitative and qualitative market research to develop a deep, empathetic understanding of partner pain points, buyer journeys, and the competitive landscape in food tech and B2B SaaS.
• Provide actionable insights that influence pricing, bundling, and promotional activities related to B2B features.

Strategic Planning, Governance, and Performance Reporting

• Own the structured design, execution plan, and ongoing measurement for all major B2B product marketing initiatives, ensuring alignment with the overarching Marketplace Partner Product Roadmap.
• Establish and maintain clear performance metrics (KPIs) for automated and self-service features (e.g., adoption rates, compliance rates, partner engagement rates,), continuously measuring their commercial impact (e.g., Partner LTV, CAC efficiency) against set business objectives.
• Drive effective reporting and cascading of progress and impact to relevant company stakeholders in the appropriate forums (e.g., SteerCo, GMT), clearly articulating both wins and necessary course corrections to ensure continued cross-functional focus and momentum.
• Ensure that learnings and performance data are continually fed back into the Product Roadmap planning cycle to proactively shape future prioritization and resource allocation.

Key Requirements

The ideal candidate brings a high level of expertise in the B2B domain:

• Significant and proven experience in a Product Marketing, Sales Enablement, or B2B Growth Marketing role, ideally within a best-in-class company a B2B SaaS, B2B Marketplace, or Partner Ecosystems. Experience with food retailers a plus.
• Demonstrated success in leading and scaling Go-to-Market strategies for B2B self-service products or features with measurable commercial impact, with a strong understanding of complex B2B buyer journeys.
• A strategic, data-driven mindset with proven experience leveraging CRM/Marketing Automation platforms to translate commercial data (e.g., MQLs, LTV, CAC) into compelling narratives and scalable marketing strategies.
• Expertise in Sales/Partner Enablement, including the creation of high-quality, segment-specific collateral and driving adoption of new automated sales tools.
• Excellent stakeholder management skills, with proven success in building consensus and driving coordinated execution across organisation at all levels, and cross-functional teams including Product, Sales, and Partner Success.
• Proven ability to operate autonomously and proactively manage complex global projects with a self-starter mentality.
• Excellent communication skills and confidence in presenting to and influencing senior leadership with data-backed recommendations.
• Comfort working in a fast-paced, dynamic global context and a passion for sustainability and the Too Good To Go mission.
• Passionate about the Too Good To Go mission and fighting food waste.

Our Values

• We Win Together; We Raise the Bar; We Keep It Simple; We Build A Legacy; We Care

What we offer

• A rare opportunity to work in an ESG-centric social impact company and certified B Corp, where you can see real and tangible impact in your role.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.
• Extra parental leave and days off beyond local legislation and the option to take an extra week of unpaid leave
• Health insurance and pension plans (subject to country of employment).
• Additional days off for significant life events
• Regular social events like summer and winter parties.
• Coffee, snacks and fully-equipped kitchens.
• Opportunity to know our community with a monthly free Surprise Bag.

How to apply

• We take recruitment seriously, so please carefully read everything we have written above. Please also check our website and international media in order to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.
• Please note that we only accept applications coming through our platform. No CV or Cover Letter will be accepted by email or LinkedIn direct messaging.

A Movement for EveryoneWe want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.