Senior Marketing Specialist – Digital Marketing

ABOUT YOU

We are looking for an experienced Senior Marketing Specialist – Digital Marketing to lead and execute Xsolla GCR (Greater China Region) digital marketing initiatives. This role focuses on driving scalable growth, qualified lead generation, and brand visibility through performance-focused digital channels, while ensuring strong local market relevance and cultural alignment across all digital touchpoints.

ABOUT US

Xsolla is a global commerce company with robust tools and services to help developers solve the inherent challenges of the video game industry. From indie to AAA, companies partner with Xsolla to help them fund, distribute, market, and monetize their games. Grounded in the belief in the future of video games, Xsolla is resolute in the mission to bring opportunities together, and continually make new resources available to creators. Headquartered and incorporated in Los Angeles, California, Xsolla operates as the merchant of record and has helped over 1,500+ game developers to reach more players and grow their businesses around the world. With more paths to profits and ways to win, developers have all the things needed to enjoy the game.

For more information, visit xsolla.com.

RESPONSIBILITIES

• Plan, execute, and optimize SEO/SEM strategies across Baidu, Google, and Bing to drive high-quality traffic and leads.
• Manage and optimize paid digital advertising campaigns across search, display, and social platforms to maximize conversions and ROI.
• Own official website localization and civilization, ensuring content, messaging, UX, and conversion paths are aligned with local market behavior, language preferences, and cultural context.
• Collaborate with global teams to localize global campaigns, landing pages, and product messaging for the GCR market while maintaining brand consistency.
• Oversee social media operations, including content planning, publishing, and performance analysis across regional platforms.
• Lead social media content localization and civilization, transforming global content into locally relevant narratives that resonate with regional audiences and industry stakeholders.
• Plan and execute webinars and online events as demand-generation, thought leadership, and product education channels for the local market.
• Track performance metrics, analyze results, and continuously optimize digital campaigns using data-driven insights.
• Work closely with marketing, business development, and product teams to align digital initiatives with business objectives and regional growth priorities.

REQUIREMENTS

• 3–6 years of experience in digital marketing, performance marketing, or growth marketing.
• Hands-on experience with SEO/SEM, paid advertising platforms, and social media marketing.
• Proven experience in website localization, content localization, or regional digital marketing is strongly preferred.
• Strong analytical skills with a data-driven and performance-oriented mindset.
• Experience in B2B, gaming, payment or technology industries is a plus.
• Excellent communication and collaboration skills; English proficiency is required (bilingual or multilingual capability is a strong advantage).

Job Description

This job description is intended to outline the general nature and level of work currently performed and is not an exhaustive list of all duties, responsibilities, or qualifications required.

Privacy Notice & Data Processing Consent

By submitting your application and uploading your resume/CV, you acknowledge and agree that Xsolla will process your personal information (including but not limited to your name, contact details, work experience, and educational background) for the purpose of recruitment, candidate evaluation, and internal record-keeping.

In accordance with the Personal Information Protection Law of the People's Republic of China (PIPL):

Purpose Limitation: Your data will only be used for current and future recruitment considerations within Xsolla.

Sensitivity: We will handle your personal information with a high duty of care.

Your Rights: You have the right to access, correct, or delete your personal information, and to withdraw your consent at any time by contacting us.

If your application proceeds past the final interview stage, we may conduct a background check, subject to applicable laws and regulations, only after obtaining your separate written consent. Any such check will be strictly limited to information directly relevant to the employment relationship (e.g., educational background, employment history) and will comply fully with the PIPL. Your personal information will be used solely for recruitment and human resource management purposes, and we will implement rigorous security measures to protect your data.

Xsolla takes your privacy rights seriously. We are committed to protecting your personal information in accordance with Chinese data protection laws and will not sell, unlawfully provide, or disclose any personal data received during the hiring process without your explicit authorization. As a data processor, we uphold our obligations to safeguard your personal data and respect your privacy.

For any inquiries related to data privacy, please contact: careers@xsolla.com

Explore more opportunities at: https://xsolla.com/careers