Principal Product Marketing Specialist

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Your day at NTT DATAThe Principal Product Marketing Specialist is a highly skilled subject matter expert, responsible for introducing new organizational products or services and/or enhanced products or services to the external marketplace.

The Principal Product Marketing Specialist collaborates with cross functional teams to develop compelling messaging, content, and campaigns that highlight the value of company products and/or services in the market.

This role ensures that the Sales and GTM functions are informed, trained and enabled to sell the product or service and may at time play a key role in coaching and mentoring less experienced team members to achieve team and individual KPIs.

Key responsibilities:

• Develops specific marketing plans and activities for products and/or product lines to establish, enhances or distinguishes product placement within the competitive arena.
• Contributes to the development and execution of a value proposition and messaging strategy for products in their portfolio.
• Converts the technical positioning of the product into key market messages, positioning collateral and sales tools prior to the launch of a new product.
• Articulates product propositions to clients and internal stakeholders, such as sales and consulting teams.
• Supports market positioning programs and activities that are product related, thereby clearly positioning the company and the product in the market.
• Creates client marketing/reference content such as datasheets, case studies, videos and references.
• Creates product presentation content that communicates the unique selling points, features and benefits of the product or solution.
• Works with internal teams to define and develop the required communication, training and other collateral that will enable the sales force to sell a particular product.
• Defines the content for and ensures the development of client collateral, sales tools, marketing programs, and sales programs.
• Contributes to the development and provision of collateral, training and sales incentives that will encourage our sales partners to promote and sell our product.
• Defines and executes local marketing strategies and programs for specific products as aligned to strategy.
• Influences the development of product go-to-market programs, initiatives and campaigns to drive awareness, interest and demand for the product.
• Tracks and monitors the success of the program on a scorecard or dashboard that reflects the associated metrics.
• Conducts primary market research in the form of competitive, segment and client behavior.
• Conducts marketing reviews to investigate the success of marketing initiatives and programs.
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To thrive in this role, you need to have:

• Excellent collaboration and engagement skills to effectively interact effectively with senior level stakeholders.
• Excellent business and commercial acumen.
• Excellent interpersonal skills to drive campaigns, value propositions and marketing messages.
• Excellent coaching and mentoring skills.
• Excellent technical writing skills with a creative flair.
• Strategic thinking ability to be able to think longer term impacts of marketing programs.
• Ability to implement sustainable and practical solutions in the business.
• Ability to present information in a clear, concise manner.
• Excellent analytical ability with strong attention to detail.
• Extended specialist knowledge of product marketing methodologies and best practices.
• Extended knowledge and understanding of all relevant industry standards.
• Excellent written and verbal communications skills.
• Ability to work with and manage many projects within the required deadlines.
• Extended familiarity with product marketing tactics (e.g. integrated marketing campaigns).
• Extended knowledge of web analytics tools (Google Analytics, WebTrends).

Academic qualifications and certifications:

• Bachelor’s degree in business, marketing, communication or relevant field.

Required experience:

• Extended experience in a product marketing role preferably in the high-tech industry.
• Extended experience in launching new high-tech products and communicating benefits.
• Extended demonstrated experience managing complex projects and executing on marketing.
• Extended experience working with ICT solutions.
• Extended project Management experience.
• Extended experience in software or technology B2B product marketing.
• Extended experience launching new technology products or solutions.
• Extended experience in conducting market analysis, developing market messaging, and communicating benefits.

Workplace type:

Hybrid Working

About NTT DATANTT DATA is a $30+ billion business and technology services leader, serving 75% of the Fortune Global 100. We are committed to accelerating client success and positively impacting society through responsible innovation. We are one of the world’s leading AI and digital infrastructure providers, with unmatched capabilities in enterprise-scale AI, cloud, security, connectivity, data centers and application services.  Our consulting and industry solutions help organizations and society move confidently and sustainably into the digital future. As a Global Top Employer, we have experts in more than 50 countries. We also offer clients access to a robust ecosystem of innovation centers as well as established and start-up partners. NTT DATA is part of NTT Group, which invests over $3 billion each year in R&D.

Equal Opportunity EmployerNTT DATA is proud to be an Equal Opportunity Employer with a global culture that embraces diversity. We are committed to providing an environment free of unfair discrimination and harassment. We do not discriminate based on age, race, colour, gender, sexual orientation, religion, nationality, disability, pregnancy, marital status, veteran status, or any other protected category. Join our growing global team and accelerate your career with us. Apply today.

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