Director of Marketing

Description

Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn’t a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products - all within one platform. More importantly, there isn’t a team more committed to helping creators earn a living.

We’re on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team.

The Kit culture is one where emotional intelligence is valued, radical candor is encouraged, and where everyone works together to uphold a set of shared team principles.

The Role

We believe the creator economy is powered by genuine value creation. As our Director of Marketing, you'll help creators build more valuable businesses by positioning our product strategically in the market, growing our pipeline of Scaling Creators, driving upgrades to paid plans, and enabling our sales team to win Star Creators (think Tom Brady or Matthew McConaughey who are both customers).

You won’t be alone in these efforts.

The Team

You will work as a strategist (40%), coach (40%), and player (20%). You’ll lead an 8-person team that is seeking clear direction and coaching to hit revenue targets and reach their potential. The team is made-up of an SEO Manager, Affiliate Marketing Manager, Lifecycle Marketer, 2 Product Marketing Managers, Sr Content Marketing Manager, Creator Educator, and a Social Media Manager.

Your Support System

You’ll report into our CRO, Dave Altarescu, who’s a marketer himself and is ready to be a thought partner. He’s been managing the team while we search for a new leader. You’ll also have a rockstar partner in our Creative Director, Charli Prangley, who leads our brand designers, senior writer, and video creator. You’ll work closely with other cross-functional partners on our sales and migrations, customer growth, and customer experience teams.

What You’ll Do

• First Week: Dive into our product, customers, and workflows. Take part in Get To Know You’s (GTKYs) to meet our distributed team.
• First Month: Assess our current state and craft a plan that will set the team up for success. Build and execute a marketing strategy that reaches a professional creator audience, improves onboarding and activation, drives Creator Network adoption, delivers value through our App Store, and hits revenue growth targets.
• First Six Months: Define, track, and report on top of funnel metrics. Monitor competitor positioning and stay ahead of industry shifts. Form hypotheses, test them, and scale what works. Share insights with stakeholders and partner with cross-functional teams on key initiatives like building a robust sales-led enterprise motion, launching Kit Studios locations, and hosting our signature event, Craft + Commerce.
• First Year: Elevate our product and lifecycle marketing to new heights. Help us hit new customer MRR goals, reactivation targets, and drive feature adoption. Come to deeply understand our core value that "creator success is our success.”

What Will S.E.T. You Up For Success

Skills

• Knowing how to build pipeline and leverage lead scoring to understand prospect intent
• Hands-on expertise in lifecycle marketing, product marketing, and sales enablement — these should be your marketing superpowers
• SEO knowledge and ideas for evolving with AI
• Strong analytical mindset, leveraging data to inform marketing strategy and measure impact.

Experiences

• Leading and coaching to a 6-8 person team
• Working with both product-led growth (PLG) and sales-led revenue motions
• Contributed to marketing efforts that grew revenue from $50M to $75M ARR.
• Bonus: Being a creator yourself—we value being “for creators, by creators”

Traits

• You thrive in turnaround environments, knowing the investment in the team and processes lets you make a big impact
• Your former direct reports would be excited to work with you again

What Won’t Set You Up For Success

• Wanting to build a massive team overnight—we’re a small team with a large surface area.
• Needing rigid structure—we offer autonomy over systems
• Expecting a big marketing budget—we’re 100% independent, frugal, and profitable

Working Hours and Location

We're 100% remote with team members across the globe. Your working hours align with your local time zone, but team meetings follow U.S. time zones.

Compensation and Benefits

Kit has standardized salaries based on position, no matter where you live. This role is a manager level 5 ($229,000). Our other perks and benefits include:

• Profit Sharing
• Kit equity
• 401k with a 5% match
• We cover up to $1,950 per month toward medical premiums, with dental and vision fully covered. We offer health insurance plans through Aetna.
• $4,000 equipment allowance for your first two years, $3,000 every two years after
• $3,500 annual learning and development budget
• $3,000 annual childcare benefit
• 20 days paid time off per year
• Paid paid vacation: $1,000 bonus for taking five consecutive days full unplugged
• 10 paid holidays per year
• 2 weeks of paid sick time each year, including mental health days
• 12 weeks paid parental leave with flexible scheduling
• Up to 6 weeks of paid bereavement, medical, and disaster leave
• Winter Break: Kit closes for a week at the end of December to give everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period
• 4 week paid sabbatical after 5 years with the team
• Fantastic in-person team retreats 2x per year

Interview Process

We know that most people hate interviewing (we relate!). We aim to make it a positive experience and keep you informed throughout. Here’s what to expect:

1. Phone screen with our recruiter
2. Hiring manager interview
3. Cross-functional group interview
4. Work sample presentation to our executives, plus a conversation with a Board advisor

To get started, complete this application, including answers to the questions below. We read every application and your responses help us understand your experience beyond the resume.

Kit is an equal opportunity employer. We value diversity in all of its forms, and we hire the best person we can for each role, no matter your personal background. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.

Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.