Senior Director of Marketing

Description

Kit is an email-first operating system for creators who mean business. We help creators grow and monetize their audience with ease. For coaches, YouTubers, authors, podcasters, and other creatives, there isn’t a better marketing hub to rely on to grow audiences, automate email marketing, and sell digital products - all within one platform. More importantly, there isn’t a team more committed to helping creators earn a living.

We’re on a mission to help creators earn $1 billion using our creator marketing platform. We have always been 100% independent and 100% remote. We are proud to have built a product that our customers love, and we look for people who have enthusiasm and belief in our mission, vision, and values to join our team.

The Kit culture is one where emotional intelligence is valued, radical candor is encouraged, and where everyone works together to uphold a set of shared team principles.

The Role

This is an opportunity to lead the Marketing team at Kit, a company dedicated to empowering creators. As the Senior Director of Marketing, you will play a key role in building Kit’s brand recognition and driving new customer acquisition, ultimately fueling growth in new MRR. Reporting to the Chief Revenue Officer, this position requires a strategic and results-oriented individual who can help position Kit as a leader in the creator space. If you're passionate about fostering success for creators and Kit, we invite you to join our team.

Responsibilities

• Build a cohesive strategy and lead proactively with clear communication: Build and execute upon a marketing strategy focused on reaching a professional creator target audience, that helps us successfully achieve our top-line strategy goals. Engage with the broader team and stakeholders to share insights, updates, and strategic decisions.
• Market and trend analysis: Pay close attention to competitor and industry marketing and positioning and stay ahead of industry trends and market shifts. Incorporate new learnings and best practices into our marketing strategy, ensuring the company remains agile and competitive. Lead with a start-up mentality to keep the marketing team nimble and innovative.
• Data-driven decision making and iteration: Define, track, and report on top of funnel metrics. Build hypotheses, test them regularly, and then build conviction and scale your efforts or change course. Model a mindset of experimentation and adaptation.
• Team management: Set a clear and focused strategy for your team, continually reassess your team’s performance, structure and priorities, and make tradeoffs to protect your team’s bandwidth. Build a team and systems marked by momentum in learning, iteration and results and grow your team’s ability to operate dynamically in an ever-changing environment.
• Cross-functional collaboration: work closely with Sales, Brand, Customer Growth, and Customer Experience to lead go-to-market planning and execution.

Measures of Success:

• New Customers: Hit our forecasted New Monthly Recurring Revenue Goals by reaching and converting new customers to the platform.
• Reactivation MRR: Hit our forecasted Reactivation Monthly Recurring Revenue goals by bringing back churned customers.
• Adoption of new features: Drive awareness and customer adoption of our product features.

Requirements/Desired Skills

• Industry and customer knowledge: Apply your broad marketing knowledge and experience, particularly product marketing, to formulate a cohesive marketing strategy. Demonstrate fluency in marketing metrics and gathering and analyzing data. Build a deep knowledge of our personas, value propositions, objections, and customer purchase behavior. Regularly monitor the industry trends and the competitive landscape with a critical lens for your team’s improvement and leverage those insights.
• Go-to-market strategy: Experience using deep customer insight and data to inform segmentation, targeting and positioning, and translating strategy into product roadmaps and actionable, cross-functional go-to-market plans.
• Systems and leverage: Build and work within nimble systems that find a balance that promotes thoughtfulness and speed. Apply your experience driving word-of-mouth campaigns that consistently uncover amazing opportunities. Make difficult tradeoffs to make sure your team and resources are being leveraged as much as possible to reach our goals.
• Continuous improvement: Hold yourself to extreme accountability of your and your team’s results. Demonstrate a growth mindset and critically assess your approach and your team to identify opportunities for improvement. Your team’s great work is demonstrated in the behavior of our customers and our brand awareness, not just our internal metrics.
• Experience managing a team of 8+ in a SaaS environment.

Benefits Section

Kit has standardized salaries based on position, no matter where you live. For this role, we’re hiring at a manager level 6 ($260,000). Level is determined based on experience and our interview process. Other benefits include:

• Benefits: 

• Profit Sharing

• Kit equity

• 401k with a 5% match

• Monthly medical benefits up to $1,950 a month toward premiums. Dental and vision premiums covered 100%

• $4,000 equipment allowance for your first two years, $3,000 budget every following two years

• Individual learning + development budget ($3,500/year)

• Gender affirming benefits

• Childcare benefit up to $3,000 annually

• Twenty (20) days of paid time off during each year of employment

• Paid paid vacation: An after-tax bonus of $1,000 for taking five consecutive days of vacation where you’re fully unplugged from work

• Ten (10) paid holidays a year

• Two weeks of paid sick time each year, including mental health + well being days

• Twelve (12) weeks paid parental leave and flexible scheduling in your child’s first year

• Up to six weeks of paid bereavement leave, medical leave, and disaster after six months of employment, two weeks of each paid leave in your first six months

• Winter Break Closure: Kit closes for a week at the end of December, giving everyone a collective break to enjoy the holiday season. Essential support services remain available, with teams coordinating to ensure coverage during this period

• Four-week, paid sabbatical after five years with the team

• Fantastic in-person or virtual retreats with the team twice a year

How to Apply

We usually receive a large number of applications, and our goal is to follow up with you within two weeks. You’ll hear from us either way. Here’s what you can expect from the rest of our hiring process:

1. 45 min - A phone screen with our recruiter
2. Work sample (this will be presented in step 6, with our CEO and CRO)
3. 30 min - Hiring Manager interview
4. 60 min - A technical interview 
5. 60 min - A culture contribution interview
6. 45 min - Interview and Presentation with our CEO and CRO
7. 45 min - Interview with a member of our board
8. Reference Checks

We’ll keep you informed through every step. To get started, complete this application, including a cover letter and answers to the questions on the next page. We read every single application, and your cover letter and responses help put your experience into context.

Kit is an equal opportunity employer. We value diversity in all of its forms, and we hire the best person we can for each role, no matter your personal background. Research tells us that applicants who are female or non-binary, as well as applicants who are people of color, are less likely to apply for roles they do not feel 100% qualified for. If you think you meet more than 50% of our requirements but fewer than 100% of them, please apply. We’re imperfect communicators, so think of our job postings as the starting point for discussion rather than proof that you shouldn’t apply.

Kit does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.