Program Manager, Marketing

ABOUT BASETEN

Baseten powers mission-critical inference for the world's most dynamic AI companies, like Cursor, Notion, OpenEvidence, Abridge, Clay, Gamma and Writer. By uniting applied AI research, flexible infrastructure, and seamless developer tooling, we enable companies operating at the frontier of AI to bring cutting-edge models into production. We're growing quickly and recently raised our $300M Series E, backed by investors including BOND, IVP, Spark Capital, Greylock, and Conviction. Join us and help build the platform engineers turn to to ship AI products.

THE ROLE

We’re looking for a Program Manager, Marketing who can build and run the operational backbone of Baseten’s marketing engine.

This role is about creating clarity, rigor, and velocity across everything marketing touches — from campaign launches to funnel reporting to cross-functional execution. You will ensure that our programs ship on time, our campaigns go live flawlessly, our reporting is trusted, and our team operates with precision.

• Own the end-to-end operationalization of marketing campaigns across paid, lifecycle, content, and ABM.

• Build and enforce QA standards to ensure every campaign is deployed accurately (tracking, routing, segmentation, reporting).

• Maintain clear performance reporting across funnel stages (traffic → MQL → SQL → pipeline → revenue).

• Run the marketing operating rhythm: bi-weekly planning, sprint tracking, roadmap visibility, and QBR execution.

• Drive cross-functional alignment across Marketing, Sales, RevOps, and Design to keep initiatives on track.

• Continuously improve documentation, process, and workflow automation to make marketing more scalable.

This is a high-ownership role for someone who thrives on building systems, eliminating ambiguity, and turning fast-moving growth plans into structured execution.

RESPONSIBILITIES

Campaign Operations & QA

• Organize, deploy, and launch campaigns across paid channels, email, landing pages, webinars, and lifecycle programs.

• Ensure flawless setup of UTMs, tracking parameters, form routing, CRM sync, and audience segmentation.

• Create and enforce pre-launch QA checklists and post-launch validation processes.

• Maintain naming conventions, tagging hygiene, and documentation standards.

• Monitor pacing and flag issues before they impact pipeline.

Marketing PMO & Operating Rhythm

• Run bi-weekly marketing standups, sprint planning, and initiative tracking.

• Maintain roadmap visibility and status reporting across workstreams.

• Keep cross-departmental initiatives on schedule and unblock dependencies.

• Organize and operationalize Quarterly Business Reviews (QBRs).

• Own meeting agendas, notes, action tracking, and follow-ups.

Reporting & Funnel Analytics

• Pull recurring reports on campaign performance, funnel conversion, and pipeline contribution.

• Maintain dashboards in CRM/marketing automation tools and Google Sheets.

• Track core B2B metrics (CPL, MQL→SQL, pipeline influence, CAC trends, stage conversion rates).

• Identify inconsistencies in reporting and ensure data integrity.

• Support executive-ready summaries for leadership and board discussions.

Process, Documentation & Systems

• Build scalable SOPs, templates, and documentation in tools like Notion.

• Improve workflows across Asana, Linear, CRM, and marketing automation platforms.

• Identify automation opportunities to reduce manual work.

• Create operational guardrails that prevent errors and improve repeatability.

REQUIREMENTS

• Has 3–6 years of experience in Marketing Operations, Program Management, Campaign Operations, or RevOps-adjacent roles.

• Has built and QA’d multi-channel B2B campaigns end-to-end.

• Is highly proficient in Excel / Google Sheets (pivot tables, formulas, structured reporting).

• Understands core B2B funnel metrics and how marketing drives pipeline.

• Is deeply organized and naturally process-oriented.

• Has experience with workflow tools (Notion, Asana, Linear) and CRM/automation platforms.

• Has worked in B2B SaaS, infrastructure, or developer-focused products.

• Thinks in systems and documentation — not just tasks.

• Is proactive, detail-obsessed, and comfortable operating in a fast-moving environment.

BENEFITS

• Competitive compensation, including meaningful equity.

• 100% coverage of medical, dental, and vision insurance for employee and dependents

• Generous PTO policy including company wide Winter Break (our offices are closed from Christmas Eve to New Year's Day!)

• Paid parental leave

• Company-facilitated 401(k)

• Exposure to a variety of ML startups, offering unparalleled learning and networking opportunities.

Apply now to embark on a rewarding journey in shaping the future of AI! If you are a motivated individual with a passion for machine learning and a desire to be part of a collaborative and forward-thinking team, we would love to hear from you.

At Baseten, we are committed to fostering a diverse and inclusive workplace. We provide equal employment opportunities to all employees and applicants without regard to race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status.

We are an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with applicable law (by example, the requirements of the San Francisco Fair Chance Ordinance, where applicable).