Senior Marketing Manager - Veeva QualityOne Japan

Veeva Systems is a mission-driven organization and pioneer in industry cloud, helping life sciences companies bring therapies to patients faster. As one of the fastest-growing SaaS companies in history, we surpassed $3B in revenue in our last fiscal year with extensive growth potential ahead.

At the heart of Veeva are our values: Do the Right Thing, Customer Success, Employee Success, and Speed. We're not just any public company – we made history in 2021 by becoming a public benefit corporation (PBC), legally bound to balancing the interests of customers, employees, society, and investors.

As a Work Anywhere company, we support your flexibility to work from home or in the office, so you can thrive in your ideal environment.

Join us in transforming the life sciences industry, committed to making a positive impact on its customers, employees, and communities.

The Role

As the Senior Marketing Manager for QualityOne in Japan, you will be the foundational marketing hire for this business unit. You will be responsible for defining and executing the go-to-market strategy to drive growth within the Consumer Goods sector. This is an entrepreneurial role for a hands-on leader who can move seamlessly from high-level strategic planning to "getting their hands dirty" in daily execution. You will report directly to the Japan Veeva QualityOne Vice President, with strategic support and mentorship from the Senior Director of Asia Marketing.

What You'll Do

• Lead the Launch: Own the end-to-end marketing strategy for QualityOne in Japan, acting as the primary marketing stakeholder for the local team
• Plan & Execute: Develop and implement localised demand gen programs, including digital campaigns, webinars, field events, and industry tradeshows
• Build the Foundation: Establish a robust database of prospects within the Japanese Consumer Goods and F&B market through associations and targeted outreach
• Localise Strategy: Adapt global and Asia QualityOne messaging to resonate with the specific cultural and business nuances of the Japanese market
• Drive Partnerships: Identify and manage relationships with key industry associations and third-party vendors
• Cross-functional Collaboration: Work closely with sales leader to ensure marketing activities are driving pipeline and supporting revenue goals
• Measurement: Manage the Japan marketing budget and use HubSpot to track, measure, and report on campaign performance

Requirements

• 8+ years of experience in demand generation/field marketing in a Enterprise Software or Saas company
• Experience marketing in Japan
• Experience breaking into new markets with a strong competitive landscape
• Integrated marketing program planning, execution, and reporting experience
• Proven ability to build relationships and collaborate across a number of stakeholders including sales, subject matter experts, services, and product marketing, and across multiple geographies
• Self-motivated, innovative, collaborative, multi-tasker, creative, and analytical
• Experience in managing quarterly and annual program budgets
• Experience in vendor management and negotiating
• Hands-on experience with sales and marketing automation systems
• Strong project management skills; excellent attention to detail
• Excellent oral and written communication skills
• Proven ability to excel in a dynamic, fast-paced environment is extremely important
• Strong hands on team player with a positive attitude
• Excellent written and verbal English communication skills with the ability to accurately translate and adapt complex English assets to Japanese
• Bachelor’s degree

Nice to Have

• Experience working with the Consumer Goods, Chemical and F&B Industry
• Knowledge of Quality Management Systems (QMS)
• Hubspot experience preferred

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Veeva’s headquarters is located in the San Francisco Bay Area with offices in more than 15 countries around the world.

Veeva is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity or expression, religion, national origin or ancestry, age, disability, marital status, pregnancy, protected veteran status, protected genetic information, political affiliation, or any other characteristics protected by local laws, regulations, or ordinances.