RegeneronAssociate Director, Consumer Marketing - Respiratory
Known for its scientific and operational excellence, Regeneron is a leading science-based biopharmaceutical company that discovers, invents, develops, manufactures, and commercializes medicines for the treatment of serious medical conditions. Regeneron markets medicines for eye diseases, atopic dermatitis, asthma, COPD, chronic rhinosinusitis with nasal polyps (CRSwNP), eosinophilic esophagitis (EoE), oncology, hypercholesterolemia, and rare inflammatory conditions. Regeneron also has product candidates in development in other areas of high unmet medical need.
The Associate Director of Pulmonology Consumer Marketing is responsible for the development and implementation of U.S. consumer marketing strategies for all current and future respiratory indications and for collaborating with cross-functional partners to ensure strategic alignment and execution. This role reports to the Senior Director, Pulmonology Consumer Marketing Lead.
In this role, a typical day may include the following:
- Develop the Consumer Pulmonology marketing strategy and ensure alignment with the overall brand strategy across all current and future Pulmonology indications.
- Collaborate effectively in a matrixed working environment and within a strategic alliance.
- Oversee media planning and buying across digital and offline channels, including TV/online video, programmatic and endemic display, social, and search.
- Effectively convey and advocate for the Consumer Pulmonology marketing strategy among key internal team members and throughout the alliance.
- Build and maintain a CRM platform across online and offline channels, and oversee the creation of email and other communications.
- Manage multiple agencies to build creative across the digital ecosystem (e.g., website, banners, social ads, emails).
- Foster strong partnerships with Sales, Medical Affairs, Corporate Communications, Market Research, Patient Support Services, Legal, and other cross-functional partners to ensure aligned objectives at Regeneron and across the alliance.
- Ensure that marketing processes and programs align with corporate guidance and regulatory, legal, and ethical guidelines.
- Monitor spend against budget and manage projects to agreed-upon timelines, budgets, and scope.
This role may be for you if you:
- Are well-versed in DTC media and return-on-investment analysis across all DTC channels.
- Apply expertise in digital media execution and CRM, including working with creative agencies and navigating regulatory/legal review processes (e.g., MLR, JRC).
- Bring strong project management and organizational skills with the ability to manage multiple priorities in a fast-paced environment.
- Demonstrate strategic, scientific, and analytical competence and are focused on delivering results.
- Have strong communication and presentation skills, capable of articulating complex strategies to partners at all levels, including senior leaders, regardless of their technical background.
To be considered for this role, you have:
A bachelor’s degree (required); an MBA is a plus. You bring 10+ years of progressive industry or relevant professional experience in strategic roles with a focus on consumer omnichannel strategy and franchise management. Experience navigating and managing complex alliance partnerships is preferred. Respiratory/immunology experience is preferred. Lastly, you are willing to work in a hybrid environment with a minimum of four days on-site in Sleepy Hollow, NY.
Does this sound like you? Apply now to take your first step towards living the Regeneron Way! We have an inclusive culture that provides comprehensive benefits, which vary by location. In the U.S., benefits may include health and wellness programs (including medical, dental, vision, life, and disability insurance), fitness centers, 401(k) company match, family support benefits, equity awards, annual bonuses, paid time off, and paid leaves (e.g., military and parental leave) for eligible employees at all levels! For additional information about Regeneron benefits in the US, please visit https://careers.regeneron.com/en/working-at-regeneron/total-rewards/. For other countries’ specific benefits, please speak to your recruiter.Please be advised that at Regeneron, we believe we are most successful and work best when we are together. For that reason, many of Regeneron’s roles are required to be performed on-site. Please speak with your recruiter and hiring manager for more information about Regeneron’s on-site policy and expectations for your role and your location.
Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, nationality, national or ethnic origin, civil status, age, citizenship status, membership of the Traveler community, sexual orientation, disability, genetic information, familial status, marital or registered civil partnership status, pregnancy or parental status, gender identity, gender reassignment, military or veteran status, or any other protected characteristic in accordance with applicable laws and regulations. The Company will also provide reasonable accommodation to the known disabilities or chronic illnesses of an otherwise qualified applicant for employment, unless the accommodation would impose undue hardship on the operation of the Company's business.
For roles in which the hired candidate will be working in the U.S., the salary ranges provided are shown in accordance with U.S. law and apply to U.S.-based positions. For roles which will be based in Japan and/or Canada, the salary ranges are shown in accordance with the applicable local law and currency. If you are outside the U.S, Japan or Canada, please speak with your recruiter about salaries and benefits in your location.
Please note that certain background checks will form part of the recruitment process. Background checks will be conducted in accordance with the law of the country where the position is based, including the type of background checks conducted. The purpose of carrying out such checks is for Regeneron to verify certain information regarding a candidate prior to the commencement of employment such as identity, right to work, educational qualifications etc.
Salary Range (annually)
$157,200.00 - $256,600.00