Partner Marketing Manager

Who are we?

Our mission is to scale intelligence to serve humanity. We’re training and deploying frontier models for developers and enterprises who are building AI systems to power magical experiences like content generation, semantic search, RAG, and agents. We believe that our work is instrumental to the widespread adoption of AI.

We obsess over what we build. Each one of us is responsible for contributing to increasing the capabilities of our models and the value they drive for our customers. We like to work hard and move fast to do what’s best for our customers.

Cohere is a team of researchers, engineers, designers, and more, who are passionate about their craft. Each person is one of the best in the world at what they do. We believe that a diverse range of perspectives is a requirement for building great products.

Join us on our mission and shape the future!

Why this role

Cohere is deepening its partnerships with Oracle and Dell—two high-impact partners that shape how enterprises build, deploy, and scale AI. These partners sit at the intersection of cloud platforms, infrastructure, and enterprise applications, making them critical distribution and influence channels for Cohere. We need a dedicated partner marketer to turn these partnerships into repeatable, high-performing GTM engines that drive adoption, revenue, and market credibility.

In this role you will manage

Partner Marketing Strategy & Execution

• Own end-to-end partner marketing for Oracle and Dell, spanning product storytelling, positioning, solution messaging, and co-branded assets.

• Develop annual and quarterly joint GTM plans in alignment with partner priorities, Cohere product launches, and sales needs.

• Build strong working relationships with partner marketing, partnerships, product, and industry teams across both organizations.

Content, Messaging & Launch Readiness

• Lead content for co-engineered solutions, partner platform integrations, and AI factory/on-prem deployments.

• Develop partner-ready messaging kits, solution briefs, decks, demo narratives, and customer-facing content.

• Manage approvals and brand governance with Oracle and Dell to ensure accuracy and speed to market.

Event, Enablement & Campaign Leadership

• Support Events Team on Cohere’s presence at Oracle AI World, Dell Technologies World, and regional partner-led events.

• Support planning out joint webinars, demand-gen campaigns, and industry vertical activations with partners.

• Build and deliver partner enablement (training, talk tracks, field guides, vertical plays).

Cross-Functional & Sales Alignment

• Partner with Product Marketing to support partner launches tied to new models, updates, and capabilities.

• Collaborate with Partnerships, Sales, and SAs on co-sell motions, pipeline generation, and strategic customer engagements.

• Act as the main marketing point of contact for Oracle and Dell internally.

Measurement & Reporting

• Define KPIs for each partner and track impact across pipeline, deal velocity, partner engagement, and co-marketing performance.

• Report quarterly outcomes and insights to GTM and partner leadership.

You may be a good fit if you have

• 5–8+ years in partner marketing, product marketing, or ecosystem marketing in AI, SaaS, cloud, infrastructure, or enterprise tech.

• Experience working with cloud platform and/or infrastructure OEM partners (Oracle, Dell, VMware, HPE, AWS, etc.).

• Ability to translate technical concepts—AI stacks, model performance, on-prem deployments, and enterprise application integrations—into compelling narratives.

• Strong GTM fundamentals: content creation, co-sell motions, partner enablement, event strategy, and demand-gen.

• Experience managing high-stakes partners and navigating complex approval processes.

• Excellent communication skills and a collaborative approach with cross-functional teams.

• A builder mentality—you thrive in fast-paced environments and enjoy creating scalable playbooks, processes, and partner assets.

If some of the above doesn’t line up perfectly with your experience, we still encourage you to apply!

We value and celebrate diversity and strive to create an inclusive work environment for all. We welcome applicants from all backgrounds and are committed to providing equal opportunities. Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.

Full-Time Employees at Cohere enjoy these Perks:

🤝 An open and inclusive culture and work environment 

🧑‍💻 Work closely with a team on the cutting edge of AI research 

🍽 Weekly lunch stipend, in-office lunches & snacks

🦷 Full health and dental benefits, including a separate budget to take care of your mental health 

🐣 100% Parental Leave top-up for up to 6 months

🎨 Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement

🏙 Remote-flexible, offices in Toronto, New York, San Francisco, London and Paris, as well as a co-working stipend

✈️ 6 weeks of vacation (30 working days!)