Partner Marketing Manager

At Too Good To Go, we have an ambitious mission: to inspire and empower everyone to fight food waste together.

More than 1/3 of all food produced in the world is wasted. And that has a huge impact on the health of our planet. 10% of greenhouse gas emissions come from food waste and loss.

Through our marketplace app, we connect businesses that have unsold, surplus food, with consumers who can buy and enjoy it at ⅓ of retail value. We are a certified B Corporation with a mission to empower everyone to take action against food waste. Alongside our marketplace app, we create educational tools, explore new business solutions, and influence legislation to help reduce food waste.

In this role you will make a direct, positive contribution to our mission every day. As part of the launch team in Japan, the journey promises to be exciting as you will be part of changing the conversation around food waste in Japan and establishing the Too Good To Go brand in the minds of customers and food businesses.

We’re growing fast: Our community of over 120 million registered users and 180,000 active partners across 21 countries, have together already saved 500 million meals from going to waste - avoiding over 1,000.000 tonnes of CO2e!

In 2023, Too Good To Go was recognised on Fortune's acclaimed 'Change the World' list, named as one of Deloitte's 'Best Managed Companies' and won a coveted 'Cultural Impact Award' at the annual Apple App Store Awards.

This position is based in Tokyo, Japan. 

 Your Mission

As Partner Marketing Manager, you own the development and implementation of acquisition and co-branded marketing campaigns with prospects and partners in Japan. You lead Too Good To Go’s B2B and B2B2C marketing presence throughout the Partnership Journey (from Acquisition to Retention and Joint Marketing) for both large chains and independent stores.

Your Role

• Conduct assessment and prioritisation of our Account-Based Marketing (B2B) and Trade (B2B2C) Marketing opportunities with strategic Key Accounts in Japan
• Define the B2B and Trade Marketing Budget and targets
• Lead and execute B2B activations with the help of the Business Development team to engage with and secure large Food Retailers chain and SMB food business deployments
• Develop and strengthen relationships with key stakeholders within the marketing teams of our Key Account partners to unlock high-impact co-branded activities  
• Deliver impactful Trade Marketing campaigns that positively impact consumer action KPIs, including app downloads, app opens and meals saved (i.e. purchases)
• Work closely with your B2C Marketing and Global Partner Marketing colleagues to amplify relevant Marketing activity through Partner channels where appropriate
• Feed the international learning loop to help continuously optimise strategies, messaging and activation towards and together with partners
• Identify trends and market potentials, evaluate business opportunities to be proactive in our Marketing approach with Key Accounts
• Work closely with colleagues in the Global Marketing team across Brand, Creative and Partner Marketing to deploy Marketing Plug-And-Play toolkits locally with Key Account Managers 
• Manage local partnerships where relevant and/or applicable.
• Collaborate directly with the Head of Marketing on different communications-related efforts and opportunities (including but not limited to: corporate events, corporate social media, leadership communications, speaking opportunities, etc).

REQUIREMENTS

• Proven experience with Joint Marketing, (B2B2C) Trade Marketing and co-branded partner marketing activations with large consumer brands, across physical and digital touch points, whether on the agency side or the business (in-house) side
• Experience in B2B Marketing and Lead Generation, with a track record of managing the budget and implementation of relevant lead generation channels (both online and offline).
• Demonstrated success in Account-based marketing, having worked hand-in-hand with senior Sales Team stakeholders to successfully fashion, implement and land personalised campaigns targeted at high-value prospects 
• Experience navigating in a global matrix organisation, working with internal and external teams, where you’ve shown an ability to inspire and activate a range of stakeholders
• Excellent analytical skills to understand the performance of our (centrally-led)  lead generation campaigns and to challenge the status quo.
• Brilliant organisation, project management and time-management skills - knows how to prioritise and deliver quality content under tight deadlines.
• Impeccable attention to detail, ensuring all verbal and visual communications are compelling, on-brand, and of high quality.
• Eager to bring new ideas to the table to win over partners.
• A true passion for sustainability - you understand the urgency of action for the planet.
• Experience in tech or F&B companies is a strong plus.
• Business level English (both written and verbal) is a plus.

Our values

• We win together
• We raise the bar
• We keep it simple
• We build a legacy
• We care

 

Benefits & What we offer

• A rare opportunity to work in a social impact company (and certified B Corporation!) where you can see real and tangible impact in your role.
• Working alongside an international community of users, partners and 1350+ colleagues across 19 countries that are on the same important mission.
• Personal and professional development opportunities in a fast-paced scale-up environment.
• An inclusive company culture where you can bring your authentic self to work
• A strong, values-driven team culture where we celebrate successes and socialise with colleagues that care.

How to apply

• We take recruitment very seriously, so please carefully read everything we have written above. Please also check our website and international media to get a good overview of Too Good To Go.
• Submit your CV and Cover letter in English.

#LI-LO1

A Movement for EveryoneWe want to inspire and empower everyone to fight food waste together. With that mission, it’s only natural that we want to build a diverse and inclusive team of highly capable individuals who are passionate about doing things in a better way. We strongly believe we all excel and are more creative when we’re allowed to be ourselves, and we’re committed to a culture where all of us belong.We are an equal opportunity employer and all employment is decided on the basis of qualifications, merit and business need. If you need reasonable accommodation at any point in the application or interview process, please let us know.