Senior Partner Marketing Manager

Your mission:

As Senior Partner Marketing Manager you will be part of our international, multidisciplinary Marketing community, with a focus on Germany. You will play an integral role in our mission to reduce food waste by driving shared partner marketing activities with our most impactful partners that engage and motivate consumers to download and use the Too Good To Go app. You will collaborate closely with the Key Accounts team, to build and strengthen relationships with our partners’ internal marketing teams, getting buy-in for co-branded campaigns and activations, while also supporting the business development in reaching and winning new partners.

Your Role:

Reporting to the Head of Partner Marketing (Central Europe & UK/IE), you will be responsible for consumer & partner facing marketing campaigns with our biggest and most prominent Key Account & FMCG partners as well as driving acquisition of new partners through B2B initiatives.

Responsibilities include:

• Strategic Focus

  • Own partner marketing strategy and delivery in Germany (B2B2C and B2B), including new partner acquisition and growth with existing partners.
  • Strong understanding of strategic touchpoints, both Too Good Go To-owned and partner-owned (e.g. CRM & POS, …).
  • Manage the local partner marketing budget.

• Impact

  • Deliver impactful B2B2C partner marketing campaigns to boost consumer demand KPIs (New Registered Users, Meals/Parcels Saved).
  • Leverage global tools for local opportunities and elevate global performance (e.g. localising global campaigns, templates & assets)
  • Support cross-market (DACH) with major key account & FMCG partners.
  • Approve co-branded assets from commercial teams to maintain on-brand external representation.

• Stakeholder Management

  • Develop and strengthen relationships with key marketing stakeholders of Top Tier partners.
  • Collaborate with the Head of Key Accounts & Parcel Partner Managers to identify opportunities and prioritize activities.
  • Collaborate with B2C, PR, public affairs, global partner marketing, and creative teams to maximize campaigns and events.
  • Contribute to the international learning loop for continuous optimization.

• Industry & Own Events

  • Own local B2B event strategy & implementation.
  • Manage planning and execution of a Too Good To Go Partner Advocacy event.
  • Manage partner-focused presence at relevant industry events and conferences.

• Data & Analytics

  • Track, measure, and evaluate marketing activations for data-based conclusions.
  • Define & measure success of Partner Marketing programs and ensure ROI.

Requirements:

• Working Style & Cultural Fit

  • Solution-oriented, self-starter, with a drive for continuous optimization.
  • Strategic thinker, hands-on, and results-oriented.
  • Proactive and collaborative in a fast-paced, international matrix organization.
  • Passion for sustainability and the mission to save food.
  • Thrives in a fast-paced, change-driven environment
  • Fluent in German with excellent presentation & communication skills (written and verbal).

• Experience

  • Experience in online marketplace, grocery retail, tech, FMCG, or F&B companies.
  • Experience in Project Management & Trade Marketing is essential
  • Experience in Event Management is a plus

• Expert in Partnership Development & Management

  • Excellent interpersonal, presentation, and communication skills, with a track record of influencing senior stakeholders.
  • Strong drive to engage partners and consumers.

• Proficiency in Brand Activation

  • Proven track record delivering successful integrated Partner Marketing campaigns (B2B2C and B2B)
  • Keen eye for detail, proficiency in briefing & reviewing campaign assets, and a sense for design.
  • Possess a strong sense for design, visual language, and on-brand writing.

• Proficiency in Task & Project Management

  • Experience in leading key projects.
  • Strong planning, analytical, organizational, and multitasking skills.
  • Strong prioritization skills to manage multiple campaigns and initiatives effectively.
  • Strong cross-collaboration skills, managing projects and stakeholders across multiple teams and functions.

• Proficiency in Data Analysis

  • Affinity for numbers and data analysis.
  • Experience with performance data from Partner Marketing campaigns to drive insights.