Senior Manager, Strategic Partner Marketing
Senior Manager, Strategic Partner Marketing needed to build and execute marketing plans, collaborate with sales, and drive revenue from strategic partnerships.
At Vanta, our mission is to help businesses earn and prove trust. We believe that security should be monitored and verified continuously, and we empower companies to practice better security and prove it with ease. Vanta has a kind and talented team, and while some have prior security experience, many have been successful at Vanta without it.
Vanta is seeking a Senior Manager, Strategic Partner Marketing to build and scale our strategic partner marketing efforts globally inclusive of strategic resellers, AWS, and other large strategic tech alliances. In this role you’ll collaborate with cross-functional stakeholders in Channel Sales and Marketing to build and execute a marketing plan that effectively activates and deepens relationships with strategic partners to meet Vanta’s partner sourced revenue goals.
This role will play a critical role in developing the strategy supporting one of Vanta’s fastest growing revenue categories, and will have the opportunity to collaborate with leadership across sales, marketing, legal, and operations to shape the goals, tactics and strategies used to drive growth.
What you’ll do as Senior Manager, Strategic Partner Marketing at Vanta:
Set the strategy for how Vanta marketing engages and activates strategic partners
Build and execute partner marketing campaigns that ultimately generate revenue from our strategic partnerships.
Design a roadmap, key initiatives, and performance indicators for strategic partner marketing efforts to ensure accountability against business goals.
Partner closely with Vanta’s Channel Sales leaders to align on annual and quarterly priorities, get buy-in on campaign plans, and enable field sellers with marketing programs.
Own reporting on programs and campaigns against KPIs.
How to be successful in this role:
6+ years experience in channel or partner marketing in a SaaS GTM environment.
Strong understanding of how resellers and strategic partners function, including reseller agreements, referrals, and co-selling motions.
Proven success working for or with large value-added resellers (e.g., CDW, SHI, Guidepoint, Optiv) in the security or compliance space.
Comfortable in a fast-moving, high-growth environment with a strong bias toward action.
Excellent x-functional communication and stakeholder management skills, particularly with Sales, Operations, and other Marketing functions.
Strong orientation around success metrics and ability to clearly tie programs back to business objectives.