Field Marketing Manager
A hands-on, strategic, sales-focused field marketing leader to manage and optimize event programs and support digital campaigns to drive pipeline growth.
Pangea is a well-funded startup whose leaders and investors rank among the most successful veterans of the security industry.
About Us
We live and breathe our company values:
- Team - Every team member relies on each other and we build a strong bond through open and transparent communication.
- Culture - Our team is best when every individual brings their own uniqueness with confidence.
- Innovation - Speed matters.
- Leadership - We thrive on open communication and teamwork.
We're on the lookout for a driven Account Executive to serve as our first east coast rep.
Skills/Job Requirements
This role requires a hands-on, strategic, sales-focused field marketing leader who can independently manage and optimize physical and virtual event programs and support digital campaigns to drive pipeline growth.
Required Mindset and Competencies:
- Sales-First Event Execution – Understands events aren’t about activity—they’re about outcomes.
- Proactive Mindset & Ownership Mentality – Self-starter with a strong sense of ownership.
- Strategic Mindset & Operational Execution – Comfortable managing both strategy and execution across multiple tools and channels, often simultaneously and also a sStrong project manager who knows how to build a checklist, hit deadlines and get the details right—every time.
Physical & Virtual Event Responsibilities:
- Event Selection & Planning – Prioritize high-ROI industry conferences, field events and third party and self-hosted webinars that align with pipeline goals.
- Pre-Event Engagement – Develop targeted outreach campaigns to drive attendance from Priority/Target accounts and ICPs.
- On-Site Strategy and Tactics – Maximize event impact with speaking engagements, live demos, meetings, brand activations, staffing and all the 1,000s of details that make the magic happen.
- Virtual Event Execution – Skilled at designing, setting up and managing the full virtual event stack—platforms, tooling, workflows and data flows—to ensure smooth execution and measurable outcomes.
- Post-Event Follow-Up – Implement structured and repeatable follow-up workflows and processes to maximize ROI and conversion from event-sourced leads.
- ROI Tracking & Iteration – Establish clear attribution and feedback loops to evaluate event impact and optimize for future planning.
Digital Campaign Responsibilities:
- Help ideate, envision, plan, develop and launch integrated digital campaigns that complement and extend the reach of physical and virtual events (e.g., webinars, roundtables, on-demand content).
- Own the backend logistics and execution of these campaigns, including segmentation, email workflows, A/B testing, lead routing, enrichment and reporting.
Candidate Background
This role requires a proven event and campaign leader who has experience building programs that directly support MQL and pipeline goals and growth.
Core Experience:
- 5+ years in B2B field marketing, event marketing or demand generation, ideally within high-growth SaaS, cybersecurity or devtool companies.
- Strong history of managing both physical and digital events, including end-to-end execution and cross-functional coordination.
- Experience owning digital campaigns—from ideation through execution—in support of event attendance, follow-up, or standalone initiatives.
- Comfortable working across multiple marketing and sales systems, including SFDC, HubSpot, Excel, Zoom and webinar/event platforms like Goldcast, ON24, Zoom or similar.
- Demonstrated ability to handle the backend execution of marketing programs—uploading leads, managing lead flows, setting up integrations, cleaning up sync queue, segmenting lists, writing email copy that gets opened and more.
- Hands-on experience collaborating with Sales to drive attendance, enable follow-up and convert event leads into pipeline.
Operating Style:
- Critical marketing liaison and champion to the Americas sales team, works closely with Sales leadership, AE and SDR on all the above and more.
- Thrives in a high-velocity startup environment where priorities shift and speed matters.
- Has “roll-up-your-sleeves” energy—no task is too big or too small.
- Bias toward independent execution; capable of managing priorities without constant direction.
- Brings a positive, collaborative attitude and strong communication skills—especially with Sales.
Desired Qualifications
This person will bridge strategy and execution—bringing creative ideas to life while owning the technical backend to make them work.
Qualifications:
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- Proficient in Salesforce, HubSpot, Excel and related field/event tools (e.g., Goldcast, ON24, Typeform, Drift, Chili Piper, Zoom, etc).
- Metrics and data obsessed - deep understanding of marketing KPIs, lead lifecycle, attribution modeling and campaign reporting.
- Fluent in the mechanics of digital and physical events—from data flows and automation to naming conventions, SFDC campaign architecture and Slack comms.
- Strong project management skills—able to juggle multiple initiatives, hit deadlines and maintain operational excellence.
- Technical marketer with strong instincts for how systems work and how to connect them to drive results.
- Creative thinker who can bring fresh ideas for campaigns, formats and follow-up—but who also knows how to execute.
- Strong attention to detail and process, but flexible and scrappy when needed.
- Understands the business value of marketing and is laser-focused on helping Sales close deals and grow pipeline.
A few of the benefits we offer:
Company bonus plan
Equity – stock options
Flexible PTO
Remote work with team meetup opportunities
Health/dental/vision insurance coverage for you and your family
Be the first Field Marketer with incredible potential and upside!
Compensation Pay Range - Base Salary: $110-140K