Senior Paid Social Specialist

We are looking for a Senior Paid Social Specialist (div/f/m) who is characterized by a high degree of openness and empathy and who is burning to further develop and, above all, to contribute their passion in the field of Paid Social advertising.

KEY RESPONSIBILITIES

• Client consulting on all matters related to Paid Social topics – from technical to strategic, from upper to bottom funnel
• Development, planning, set-up and optimization of paid social campaigns across platforms like Meta, TikTok, Pinterest, Reddit and LinkedIn
• Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of forecasts and media plans
• Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
• Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization 
• Regularly tracking and monitoring performance metrics and optimizing campaigns, ensuring goals & KPIs alignment and client satisfaction
• Delivering insightful reports including clear and actionable optimisations
• Identifying and defining target audiences for effective ad targeting
• Collaborating with design teams to create compelling visuals or videos for ad campaigns
• Implement and configure conversion tracking mechanisms with our data teams, such as pixels or tags, to measure campaign success.
• Knowledge sharing & training of junior team members

WHAT WE ARE LOOKING FOR****You…

• Are open-minded and eager to learn more and develop your skill set
• Bring extensive experience in planning, setting up and reporting of diverse Paid Social campaigns
• Work thoroughly, manage campaigns accurately and have an eye for detail
• Are able to write clear and concise briefs and are an excellent communicator with a high degree of organisational skills
• Always keep an oversight, even when various tasks are at hand
• Have a deep understanding of Social KPIs, campaign optimisation, setup strategies and can analyse results with the help of Excel, Pivot and platform data
• Have strong collaborative skills for working with cross-functional teams, clients, and stakeholders
• Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
• Have a passion for (Paid) Social and are always up to date for news and trends 
• Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
• Proficiency in German language is a plus