Social Media Growth Manager for DTC Company (US-Based, Remote)
Paired is a global staffing and recruiting agency that pairs remote work with top-tier talent. We help individuals from around the world connect with great companies that are looking for their specific skill set. Our mission is to provide great jobs to talented people, no matter where they are located.
We are looking for a high-performance Social Media Manager to take full ownership of organic strategy, athlete integration, content velocity, and Manychat conversion infrastructure. This is not a posting role. This is a revenue ownership role.
Our paid channel is efficient. Our athlete roster is strong. What we need is structure, velocity, and measurable revenue contribution from organic.
Key Responsibilities:
Strategic Execution •
Develop and execute a repeatable, scalable content engine
Conduct viral strategy audits across comparable brands
Extract repeatable formats, hook structures, and engagement patterns
Build Figma boards to present and align on content direction
Content Production
Manage daily publishing cadence
Oversee creator and UGC pipeline
Optimize hooks, retention, and storytelling
Test one new experimental content format weekly
Conversion Infrastructure
Build and optimize Manychat keyword flows
Set up auto-DMs tied to Reel CTAs
Segment users by product interest
Track revenue impact from organic and retention efforts
Athlete Integration
Ensure athletes are aligned to clear KPI buckets
Improve content output and monetization structure
Track whitelisting results and measurable ROI
Reporting + Accountability
Maintain weekly KPI spreadsheet
Report performance during executive meetings
Propose
Proven experience managing organic social for a DTC/eCommerce brand
Demonstrated ability to drive measurable revenue growth from organic channels
Strong understanding of DTC metrics (ROAS, CAC, LTV, AOV, revenue attribution)
Experience building and optimizing Manychat flows and DM automation
Ability to create and execute a high-volume content strategy (Reels + TikTok)
Proven track record of achieving viral content performance (50K+ views posts)
Experience managing and optimizing influencer/athlete/creator partnerships
Ability to categorize and track creators based on performance KPIs
Experience setting up conversion-driven broadcasts and retention sequences
Skilled in running growth experiments and content testing frameworks
Strong analytical skills with ability to maintain weekly KPI reporting
Comfortable presenting performance results in executive-level meetings
High ownership mindset with ability to work independently (single role accountability)
Experience building structured content plans using tools like Figma or similar
Full-time
Competitive Salary in USD
Work From Anywhere