Growth Marketing Manager for US D2C Health Company (Remote)

Paired is a global staffing and recruiting agency that specializes in pairing remote work with top-tier talent!

We are dedicated to connecting talented individuals with remarkable companies in need of their skills. Our goal is to create fulfilling job opportunities for professionals around the world.

Our client is looking for a performance-driven Growth Marketing Manager/Media Buyer with direct, hands-on experience managing Meta ad accounts inside high-scale, performance environments.

This is not entry-level. We are looking for someone who has operated inside complex ad accounts with large creative volumes and meaningful budgets — and who understands how to drive measurable performance improvements.

You will work under senior growth leadership and be responsible for actively managing campaigns, improving efficiency, and contributing directly to revenue scale.

This is a hands-on execution role — not a strategy-only or reporting role.

Core Responsibilities

Meta Performance Management

• Directly manage and optimize campaigns inside Meta Ads Manager
• Build, test, and scale campaigns using structured testing frameworks
• Improve CPA, MER, ROAS, and scaling efficiency
• Conduct breakdown analysis, attribution review, and performance diagnostics
• Continuously iterate creative, audiences, and bidding strategies

Creative Testing & Iteration

• Operate within high-volume creative testing systems
• Manage thousands of live ads and structured testing cycles
• Provide feedback loops to creative teams based on performance data
• Balance aggressive testing with capital discipline

Budget & Scaling Discipline

• Operate within high-spend accounts and fast-paced environments
• Contribute to scaling efforts while maintaining efficiency thresholds
• Monitor performance against LTV and subscription payback targets

Revenue Impact

• Connect media buying decisions directly to revenue outcomes

• Support subscription-focused scaling strategies

• Contribute to overall company growth through disciplined execution

• Direct, hands-on experience managing Meta ad accounts (not just assisting or reporting)

• Experience inside CPG brands (subscription-focused preferred)

• Exposure to large-scale creative workflows (hundreds or thousands of live ads)

• Experience operating within high-spend environments ($50M+ annual budgets preferred)

• Strong understanding of subscription ROAS and LTV-driven scaling

• Brand-side or agency experience managing large-scale Meta accounts

Ideal profile

• Highly analytical and performance-oriented

• Comfortable operating inside complex ad structures

• Strong bias toward testing and iteration

• Detail-obsessed and execution-driven

• Motivated to grow into a senior performance role over time

• Each brand consistently has top-performing creatives driving results

• Creative strategy directly influences performance growth

• Teams operate with clarity and alignment under your direction

• Continuous testing and iteration lead to measurable improvements

• Strong impact on overall marketing performance and scalability

• Compensation USD 125k/year