Marketing Automation Engineer

Who are we?

At UpGuard, we are replacing manual security bottlenecks with AI-driven precision. Fresh off a US$75M Series C, we are scaling our infrastructure to process 100 billion risk signals daily. This isn’t just growth; it’s a total reimagining of how the world manages cyber risk.

We build the Cyber Risk Posture Management (CRPM) platform that security teams actually love. By integrating security ratings, threat intel, and agentic AI, we empower organisations to stay ahead of an ever evolving attack surface.

We aren’t just building another tool; we’re defining a category. We provide the autonomy to ship world-class technology and the resources to do it at a global scale.

The Marketing team at UpGuard includes multiple marketing and design functions, including Product Marketing, Demand Gen, Marketing Ops, Content Marketing, SEO, Community, Design, and Video. UpGuard’s vision is to become a leader in the markets we play in (Cyber VRM, Attack Surface Management) by providing a best-in-class SaaS platform for organisations to manage their third-party risk and external attack surface. Our purpose as a Marketing team is to facilitate this goal by growing UpGuard with a repeatable and scalable marketing engine and a leading brand.

Why are we hiring for this role?

This role sits at the intersection of marketing strategy and technical engineering. As the Marketing Automation Engineer, you will serve as the technical architect of our marketing engine. Your mission is to move beyond standard "out-of-the-box" integrations to build a custom, high-velocity data fabric that connects our broad marketing stack into a cohesive revenue machine. You will deconstruct complexity and own the connectivity of our systems, turning raw signals into actionable revenue triggers.

What will you do?

• Architect Custom Integrations: Build bespoke workflows between a fragmented stack (Ads, Web, Social, Intent data) using n8n and BigQuery, bypassing the limitations of native connectors to create seamless data flow
• Orchestrate Data Pipelines: Improve  the Segment / BigQuery / HubSpot pipeline. You will ensure high-fidelity event tracking and transform raw data signals into actionable marketing triggers
• Drive Rapid Prototyping: Transition from abstract marketing ideas to functional automated workflows in hours, not days. You will build, test, and iterate with a relentless bias for action
• Leverage AI-Native Development: Utilize tools like Cursor and Claude as your primary leverage to write custom scripts, handle API edge cases, and automate complex data cleaning tasks efficiently
• Optimize the Stack: Continuously identify bottlenecks in the GTM process and engineer technical solutions to either remove or optimise them

What will you bring?

• Advanced Automation Skills: Deep proficiency in n8n (Node-based logic, HTTP requests, custom JS nodes) to handle complex orchestration
• Data Engineering Expertise: Strong technical command of BigQuery (SQL/DDL) and Segment (Protocols, Engage, Identity Resolution, Source/Destinations)
• CRM Mastery: Extensive experience with HubSpot, specifically regarding Custom Objects and API-driven workflows
• Action-Oriented Mindset: You value shipping functional automation over theoretical architecture and have a proven bias for action, learning from feedback and iterating improvements.

What will give you an edge?

• AI Tool Mastery: Daily mastery of AI coding assistants like Cursor and Claude to accelerate delivery
• Stack Agnostic Approach: You aren't married to one tool; you possess the ability to plug into any API to get the job done
• Engineering Background: Experience as a data engineer with strong exposure to growth/marketing data sources.  Alternatively a marketing operations professional with demonstrably strong AI automation ability
• B2B SaaS Experience: Familiarity with the unique data challenges and velocity of a high-growth B2B SaaS environment.

What’s in it for you?

• Monthly Lifestyle subsidy: Use this for financial, physical, and mental well-being 
• WFH set-up allowance: To ensure you have the right environment to work in, we will help you get set up within your first 3 months at UpGuard 
• $1500 USD annual Learning & Development allowance: To support your career development, all team members will be able to expense development opportunities against this allowance 
• Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries.
• 18 weeks paid Parental Leave: Irrespective of parenting role
• Personal Leave Allowance: This includes sick & carer’s leave 
• Fully remote working environment: While we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance
• Top-spec hardware: All team members will be provided with top-spec laptops for their role 
• Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work

 

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UpGuard is a Certified Great Place to Work® in the US, Australia, UK and India, establishing its position as a leading global technology employer. 99% of team members agree that UpGuard is a great place to work, apply now to find out why!

As an Equal Employment Opportunity and Affirmative Action Employer, qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status.

For applications to positions in the United States, please note, at this time we can only support hiring in the following US states: CA, MD, MA, IL, OR, WA, CO, TX, FL, PA, LA, MO, or DC. 

Before starting work with us, you will need to undertake a national police history check and reference checks. Also please note that at this time, we cannot support candidates requiring visa sponsorship or relocation.