Marketing Automation Specialist

Job Title: Marketing Automation Specialist

Location: Europe (fully remote)

Job type: Full-Time, 12-month Fixed-Term Contract

Join us on a journey of endless possibilities 

At Strada, possibility isn’t just a promise – it’s the foundation of everything we do. We believe in unlocking potential for every colleague, creating a journey of growth, discovery, and impact. 

With the support, resources, and opportunities we provide, you’ll build a fulfilling future – working on meaningful projects that span industries and regions, contributing to outcomes that matter. 

Strada is a people, payroll, and technology leader simplifying international workforce management. Operating in 180+ countries, we design and deliver people-first solutions powered by cloud-based technology – helping organizations grow and enabling workforces to perform at their best. 

Learn more at www.stradaglobal.com 

Job summary:

We’re looking for a detail‑oriented and data‑driven Marketing Automation Specialist to build, optimise, and manage automated campaigns that fuel our pipeline and enhance the customer journey. This role sits at the heart of our marketing engine, turning strategy into high‑performing workflows, nurturing programs, and personalised experiences through HubSpot. If you thrive at the intersection of technology, creativity, and performance analytics, this role offers the perfect opportunity to make a measurable impact.

Key responsibilities:

Campaign & Workflow Execution

• Build, launch, and manage automated marketing campaigns across email, landing pages, forms, and nurture programs in HubSpot.

• Develop multi‑step workflows for marketing activities and full funnel nurturing.

• Support segmentation logic, list management, scoring criteria, and trigger conditions to ensure accurate targeting.

• Run A/B tests on emails, CTAs, subject lines, and landing pages to improve performance.

Platform & Data Management

• Maintain data hygiene through routine list clean up, asset management, and duplicate resolution.

• Manage lead scoring models to support sales qualification processes.

• Ensure proper attribution tracking, UTMs, and campaign naming conventions.

Cross‑Functional Collaboration

• Work closely with demand generation, field marketing and creative teams to support integrated campaign execution.

• Partner with SDRs and sales operations and to ensure smooth lead handoff processes and CRM alignment.

• Support the build‑out of automated journeys for events, webinars, content downloads, and product campaigns.

Compliance & Quality

• Ensure all automated programs adhere to best‑practice standards for email deliverability, GDPR, CAN‑SPAM, and data privacy.

• Conduct quality assurance checks before launching campaigns to maintain accuracy and brand consistency.

Skills & competencies: 

• Experience building and managing campaigns in HubSpot Marketing Hub (workflows, lists, emails, landing pages, lead scoring).

• Good understanding of marketing automation, demand generation funnels, and digital campaign execution.

• Ability to create and interpret reports and dashboards.

• Solid grasp of email best practices, deliverability, UTM tracking, and database segmentation.

• Comfortable working with structured data, logic‑based workflows, and multi‑system integrations.

• Detail‑obsessed, operationally minded, and proactive problem‑solver.

• Comfortable juggling multiple projects while maintaining quality and precision.

• Strong communicator who thrives in a cross‑functional environment.

• Hubspot certifications preferred.

At Strada, our values guide everything we do: 

• Anticipate Customer Needs – We stay ahead of trends so our customers can grow and succeed. 

• Own the Outcome – We take responsibility for delivering excellence and ensuring things get done right. 

• Challenge Ourselves to Work Smarter – We move faster than the world around us to drive change and accomplish more. 

• Empower Each Other to Solve Problems – We tackle challenges head on, ask tough questions, and collaborate to find the best solutions. 

• Care About Our Work and Our People – We understand that what we do impacts millions, and we have a responsibility to get it right.

 

#LI-Remote

Benefits 

At Strada, we support your whole self—offering a range of benefits for your health, wellbeing, finances, and future. These include health coverage, wellbeing programs, paid leave (vacation, sick, parental), retirement plans, learning opportunities, and more. 

All offers are contingent on successful completion of background checks, where permitted by law and as appropriate for the role. These may include identity, education, employment, and in some cases, criminal history verification, checks against global watchlists, credit reports, and/or drug testing. You’ll be informed of the specific checks applicable to your role and location during the recruitment process. 

Our commitment to Diversity and Inclusion 

Strada is dedicated to fostering a diverse, equitable, and inclusive workplace where everyone feels valued and supported. We believe that embracing differences strengthens our teams and drives innovation and success. 

 Diversity Policy Statement 

Strada is an Equal Opportunity Employer and prohibits discrimination based on legally protected characteristics. We actively support the advancement of underrepresented groups and provide reasonable accommodations for disabilities and religious practices. Applicants may request a reasonable accommodation by contacting their recruiter. 

Authorization to work in the Employing Country 

To be considered, you must have current and future work authorization in the country where you're applying, without the need for visa sponsorship by Strada. 

Please note: This job description does not limit Strada’s right to assign or reassign responsibilities, including to subsidiaries, partners, or future business purchasers. 

We offer you a competitive total rewards package, continuing education & training, and tremendous potential with a growing worldwide organization.

DISCLAIMER:

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities of this job to other entities; including but not limited to subsidiaries, partners, or purchasers of Strada business units.

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