SquarespaceVP, International Marketing & GTM
Lead international marketing and go-to-market strategy, driving global expansion and product adoption for Squarespace.
Squarespace is looking for a marketing leader to create and guide the strategic direction and operational execution of our international expansion.
The team you build will work cross-functionally to evaluate, launch, and develop new markets. You will drive product adoption and marketing strategy, growing Squarespace’s global presence in a thoughtful and scalable manner. Combining a breadth of marketing expertise, proven success in new market expansion, and deep business acumen, you will be a key partner to senior leadership and teams across the organization, shaping the future of Squarespace.
You’ll report into the SVP, Growth and can work hybrid from our NYC Headquarters or remotely from an approved US State.
You’ll Get To…
- Create high-impact local channel strategies and execute holistic marketing plans in partnership with marketing channel owners and agencies
- Evaluate, plan and launch Squarespace’s entry into new countries and languages, including leading market research and product/market fit tests
- Craft tailored product positioning and messaging that will resonate with key audiences
- Determine the optimal team structure, including potential agency partners, and grow the team for success in new markets
- Drive growth and impact across all major international KPIs: customers, revenue, conversion, marketing ROI, LTV, and retention
- Contribute to the Product roadmap for each country and language by providing insights, market research, and data to drive prioritization
- Maintain current knowledge of local cultural trends and media consumption patterns
Who We’re Looking For
- 15+ years of broad-based marketing experience, ideally in consumer tech or a closely related industry
- Proven success launching products in new markets without an existing presence
- Experience building and leading a high performing marketing team
- Collaborative approach, with experience influencing cross-functional teams in a complex organization
- Experience managing agency partners
- Deep knowledge across digital and traditional marketing channels
- Deep understanding of marketing measurement across: conversion lift studies, MTA (multi-touch attribution) and MMM (media mix modeling)
- Market research experience, and the ability to apply both qualitative and quantitative insights for maximum impact
- Experience working collaboratively with internal and external creative teams and owning the briefing and review processes
- Understanding of localization and how cultural perspectives influence go-to-market plans
- Comfort navigating through ambiguity in a dynamic environment
- Language ability in Spanish, French, or German is a plus
Benefits & Perks
- A choice between medical plans with an option for 100% covered premiums
- Fertility and adoption benefits
- Access to supplemental insurance plans for additional coverage
- Headspace mindfulness app subscription
- Global Employee Assistance Program
- Retirement benefits with employer match
- Flexible paid time off
- 12 weeks paid parental leave and family care leave
- Pretax commuter benefit
- Education reimbursement
- Employee donation match to community organizations
- 7 Global Employee Resource Groups (ERGs)
- Dog-friendly workplace
- Free lunch and snacks
- Private rooftop
- Hack week twice per year
$360,000 - $420,000 USD
The base salary for this position will vary based on job-related criteria including relevant skills, experience, and location, among other factors.
In addition to the cash compensation above (which includes base salary and, where applicable for eligible roles, may include overtime pay), Squarespace employees are eligible to be granted an option to purchase our common stock. Sales positions generally offer a competitive On Target Earnings (OTE) incentive structure in addition to base salary.
About Squarespace
Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence, build an audience, monetize, and scale their business. Our suite of products range from websites, domains, ecommerce, and marketing tools, as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1,700 is headquartered in New York City, with offices in Dublin, Ireland, and Aveiro, Portugal. For more information about our company, visit https://www.squarespace.com/about/careers.
Our Commitment
Today, more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base, but we also strive for the same in our employees. At Squarespace, we are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity or expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or other class protected by applicable law. We are proud to be an equal opportunity workplace.
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