Sr. Customer Marketing Manager, APJ

Title: Sr. Customer Marketing Manager, APJ Location: Singapore

About the Role

We’re looking for a motivated and detail-oriented Customer Marketing Manager to join our Customer Marketing team. You’ll help bring APJ customer success stories to life, support events and campaigns, and partner with teams across Marketing and Sales to amplify the voices of our customers.

As the APJ Customer Marketing Specialist, you will play a pivotal role in amplifying the voices of our customers across one of Databricks’ fastest-growing regions. You will collaborate with Sales, Marketing, and Customer teams to uncover compelling success stories, deepen customer advocacy, and support high-impact programs that elevate Databricks’ brand across APJ.

You will help connect our most innovative customers to opportunities that showcase their achievements — from speaking at flagship industry events to participating in global brand campaigns and thought-leadership programs. This is an ideal role for someone passionate about storytelling, building relationships, and driving customer-centric marketing in a high-growth environment.

Key Responsibilities

• Customer Story Development: Manage the creation of case studies, blogs, quotes, and videos by coordinating interviews, gathering approvals, and assisting with content drafts.
• Advocacy Programs: Help manage regional customer reference requests, including maintaining tracking systems and ensuring timely responses.
• Event Support: Assist with customer participation in APJ events (speaking opportunities, panels, activations) and coordinate logistics.
• Social & Digital Amplification: Draft posts, monitor customer engagement on social media, and help extend stories across multiple channels.
• Operations & Reporting: Maintain customer story databases, track program metrics, and support quarterly reporting.
• Cross-Functional Collaboration: Work closely with Sales, Marketing to ensure alignment and visibility of customer activities in APJ.
• Source and develop APJ customer stories by partnering closely with regional account teams and customers to identify wins, use cases, and advocates

Qualifications

• 5-7+ years in customer marketing or reference-related role
• A passion for building strong relationships with internal partners and customer advocates.
• A focus on bringing customer stories to life across digital properties.
• Success in high growth SaaS environments where priorities shift quickly.
• Experience building and managing customer reference programs that include pipeline planning, strategy, and reporting.
• Strength in managing and prioritizing projects across multiple teams while collaborating with a wide range of stakeholders.
• Exceptional written and verbal communication skills.
• A highly organized approach with the ability to manage several projects at once.
• Active use of AI tools to streamline processes and improve output.

About Databricks

Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow. To learn more, follow Databricks on Twitter, LinkedIn and Facebook.

**Benefits

**At Databricks, we strive to provide comprehensive benefits and perks that meet the needs of all of our employees. For specific details on the benefits offered in your region, please visit https://www.mybenefitsnow.com/databricks. 

Our Commitment to Diversity and Inclusion

At Databricks, we are committed to fostering a diverse and inclusive culture where everyone can excel. We take great care to ensure that our hiring practices are inclusive and meet equal employment opportunity standards. Individuals looking for employment at Databricks are considered without regard to age, color, disability, ethnicity, family or marital status, gender identity or expression, language, national origin, physical and mental ability, political affiliation, race, religion, sexual orientation, socio-economic status, veteran status, and other protected characteristics.

Compliance

If access to export-controlled technology or source code is required for performance of job duties, it is within Employer's discretion whether to apply for a U.S. government license for such positions, and Employer may decline to proceed with an applicant on this basis alone.