KrakenCreative Project Manager - Performance Marketing
Project Manager for Performance Marketing team to manage creative and media strategy, user acquisition campaigns, and cross-functional coordination.
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
The team
The performance marketing team owns the end-to-end creative and media strategy and execution of user acquisition campaigns globally in support of Kraken’s growth objectives.
Reporting to the Sr Director, Paid Marketing, we are looking for a highly organized, proactive Project Manager to support Kraken’s Performance Marketing team - someone who can bring structure without slowing us down, and elevate the quality of what we ship.
Our team supports all product “pods” at Kraken — including Earn, Margin, Futures, Krak, Equities, and more. That means we’re constantly launching and scaling:
Evergreen campaigns
New product launches
Promotions
Seasonal initiatives
Cross-functional growth experiments
We’re a small, fast-moving team operating across multiple products, regions and timelines — and we need someone to bring structure, prioritization, and clarity to everything we’re building.
This is a fully remote position.
The opportunity
Project & Pipeline Management
Own tracking of all ongoing performance creative and campaign initiatives across pods
Manage timelines across product launches, promos, and evergreen campaigns
Help prioritize what ships when, based on launch calendars and growth impact
Ensure we always have a healthy evergreen creative pipeline
Cross-Functional Coordination
Act as the bridge between Performance Marketing and:
Product Marketing Managers (PMMs)
Pod leads
Regional growth leads
Brand & Design teams
Keep the performance design queue organized and moving
Ensure briefs are clear, complete, and actionable before entering design
Design & Creative QA
Serve as a sounding board for performance creatives
QA assets before launch — flagging:
Messaging clarity
Visual hierarchy
Performance-readiness (hook strength, thumbstop quality, format best practices)
Provide feedback to sharpen and elevate creative output
Ideally bring both performance marketing and design intuition
Strategic Organization
Identify bottlenecks and process gaps
Help standardize briefing and launch workflows
Improve visibility across initiatives and campaign status
Balance short-term launches with long-term creative scaling
Skills you should HODL
Strong project management experience in a fast-paced marketing or growth team
Experience working with performance marketing teams (paid social, search, display, etc.)
Deep understanding of creative production workflows
Strong design eye and ability to give constructive creative feedback
Ability to prioritize competing initiatives across multiple stakeholders
Comfortable working across multiple product verticals simultaneously
Highly organized, detail-oriented, and proactive
Strong communicator — able to push back and drive alignment when needed
Proficiency or strong interest in leveraging AI to optimize project work flows
Nice to haves
Experience in performance marketing, growth, or creative production
Experience working closely with designers
Crypto / fintech familiarity is a plus
Comfortable operating in ambiguity and high-growth environments
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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