KrakenPerformance Marketing Manager - Emerging Media & Channel Innovation
Performance Marketing Manager to lead strategy and execution of experimental paid-media initiatives, focusing on crypto/web3 user acquisition.
Building the Future of Crypto
Our Krakenites are a world-class team with crypto conviction, united by our desire to discover and unlock the potential of crypto and blockchain technology.
What makes us different?
Kraken is a mission-focused company rooted in crypto values. As a Krakenite, you’ll join us on our mission to accelerate the global adoption of crypto, so that everyone can achieve financial freedom and inclusion. For over a decade, Kraken’s focus on our mission and crypto ethos has attracted many of the most talented crypto experts in the world.
Before you apply, please read the Kraken Culture page to learn more about our internal culture, values, and mission. We also expect candidates to familiarize themselves with the Kraken app. Learn how to create a Kraken account here.
As a fully remote company, we have Krakenites in 70+ countries who speak over 50 languages. Krakenites are industry pioneers who develop premium crypto products for experienced traders, institutions, and newcomers to the space. Kraken is committed to industry-leading security, crypto education, and world-class client support through our products like Kraken Pro, Desktop, Wallet, and Kraken Futures.
Become a Krakenite and build the future of crypto!
Proof of work
The team
The paid growth team owns the strategy and execution of performance marketing campaigns globally in support of Kraken’s user acquisition objectives.
Reporting to the Director, Paid Marketing, we are seeking a seasoned performance marketer with deep expertise in crypto/web3 to lead the strategy, execution, and performance of all experimental and frontier paid-media initiatives. This role is responsible for designing and managing a structured testing roadmap, evaluating new platforms, optimizing early-stage performance, and identifying scalable opportunities that can evolve into core acquisition channels.
In this role, you will act as the bridge between growth strategy and hands-on channel experimentation—bringing analytical rigor, creativity, and curiosity to uncover incremental growth in support of our acquisition efforts across the entire Kraken suite of products - Kraken, Kraken Pro, Kraken Institutional & Krak.
The ideal candidate will have a deep understanding of the crypto/web3 landscape and a passion for data and analytics. They should also have strong experience driving user acquisition across both web and app across a variety of different regions globally.
This is a fast-growing team full of some of the best marketing talent in the world, with deep expertise and conviction in the crypto space. This role involves working in a dynamic, fast-paced and feedback-driven environment to solve complex business problems where you will be given the opportunity to add value from day one in an incredibly visible role in the organization.
This is a fully remote position.
The opportunity
Build, prioritize, and maintain a strategic testing roadmap across new and novel paid channels.
Rapidly analyze performance, distill insights, and determine whether to scale, iterate, or cut channels - with a focus on hitting our aggressive CAC and payback target across all of our priority geos and customer segments.
Evaluate high-potential channels (e.g., web3 DSPs, endemic web3 publishers, emerging social platforms, gaming, beta opportunities and new ad products).
Partner closely with our in-house creative team to develop and test new formats for emerging channels.
Drive continuous campaign improvement through rigorous KPI analysis, testing and optimization to scale user acquisition across all of your owned channels.
Work with analytics, product, and BI teams to set up tracking, measurement, and post-test analysis.
Align with brand, lifecycle, and product marketing to connect learnings across the funnel.
Turn test learnings into repeatable frameworks, best practices, and internal documentation.
Present insights, trends, and recommendations to stakeholders in a clear, structured way.
Additional duties and responsibilities as assigned
Skills you should HODL
5+ years of hands-on performance marketing experience
Experience in consumer tech products with a focus on transactional goals and demonstrated ability to optimize campaigns beyond the initial install or sign up.
Proven track record running structured tests, pilots, or growth experiments.
Experience with nontraditional or emerging platforms is a strong plus.
Comfortable with analytics tools, attribution models, and performance metrics.
Strong communication skills to simplify complex learnings for stakeholders.
Proficiency with mobile measurement partners (MMPs) such as Appsflyer or Branch.
Curious & experimental: Constantly exploring what’s next in paid growth.
Data-driven: Strong ability to model performance, assess signal, and kill tests quickly.
Creative problem-solver: Knows how to make unconventional channels workable and measurable.
Fast executor: Comfortable running multiple small-scale tests simultaneously.
Strategic thinker: Understands how micro-tests ladder to macro business outcomes.
Comfortable with ambiguity: Thrives in fast-paced, high-growth environments.
Crypto native and/or crypto/web3 experience required.
Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.
Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.
We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.
Kraken is powered by people from around the world and we celebrate all Krakenites for their diverse talents, backgrounds, contributions and unique perspectives. We hire strictly based on merit, meaning we seek out the candidates with the right abilities, knowledge, and skills considered the most suitable for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgable about crypto!
We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments are designed to evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Assessment results are considered alongside other relevant information, such as experience and interviews, and are not the sole basis for any employment decision.
As an equal opportunity employer, we don’t tolerate discrimination or harassment of any kind. Whether that’s based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
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