Senior Director, Developer Marketing

About Us

At Cloudflare, we are on a mission to help build a better Internet.

We realize people do not fit into neat boxes.

At Cloudflare, we have an ambitious goal: to help build a better Internet.

We are looking for a Head of Developer Marketing to lead and scale our efforts in reaching, engaging, and converting developers—from independent developers to engineering leaders at the world’s largest enterprises. This is a high-impact leadership role responsible for defining our developer marketing strategy, owning demand generation, and leading field marketing efforts.

About the Role

Since launching Cloudflare Workers in 2017, Cloudflare has become a serious player in the developer ecosystem, providing a full-stack platform that combines compute, storage, security, and networking.

This role is more than just product marketing—it’s about creating and executing a full-funnel, go-to-market strategy that drives developer engagement, pipeline, and revenue. You will lead a team responsible for developer-focused product marketing, demand generation, and field marketing.

What You’ll Do

• Develop and execute a developer marketing strategy that spans awareness, activation, and conversion, ensuring measurable business impact.
• Own and scale developer demand generation, creating high-performing campaigns, content, and digital experiences to drive developer acquisition and growth.
• Lead field marketing strategy to ensure a strong Cloudflare presence at industry events, developer conferences, and technical workshops.
• Build and manage a high-performing team of developer marketers, demand generation experts, and field marketers.
• Refine our messaging and positioning to better communicate Cloudflare’s value to developers across different segments (from individual devs to enterprise engineering teams).
• Develop a high-impact content strategy, ensuring our blog, documentation, and community resources align with developer needs and discovery patterns.
• Drive end-to-end go-to-market (GTM) strategy for new developer-focused products, features, and launches.
• Collaborate with Product, Engineering, and Sales to ensure developer marketing efforts align with company priorities and revenue goals.
• Own the multi-year narrative with technology analysts, positioning Cloudflare as a leader in edge computing and modern cloud infrastructure.
• Measure and optimize performance across all developer marketing efforts using data and experimentation.

What We’re Looking For

• Proven leadership experience in developer marketing, growth marketing, or demand generation for a developer-focused product.
• Strong team leadership skills—experience hiring, managing, and scaling high-performing teams.
• Deep understanding of developers—how they discover, evaluate, and adopt new technologies.
• Track record of executing full-funnel marketing strategies—from awareness to engagement to revenue impact.
• Experience driving measurable impact through campaigns, community engagement, and product-led growth.
• Technical fluency—you understand modern software development practices and can speak credibly with engineers.
• Excellent storytelling and positioning skills, with the ability to refine messaging for different developer segments.

What Makes Cloudflare Special?

We’re not just a highly ambitious, large-scale technology company.

Project Galileo: Since 2014, we've equipped more than 2,400 journalism and civil society organizations in 111 countries with powerful tools to defend themselves against attacks that would otherwise censor their work, technology already used by Cloudflare’s enterprise customers--at no cost.

Athenian Project: In 2017, we created the Athenian Project to ensure that state and local governments have the highest level of protection and reliability for free, so that their constituents have access to election information and voter registration.

1.1.1.1: We released 1.1.1.1 to help fix the foundation of the Internet by building a faster, more secure and privacy-centric public DNS resolver.

Sound like something you’d like to be a part of? We’d love to hear from you!