This role is for one of the Weekday's clients

Salary range: Rs 700000 - Rs 1500000 (ie INR 7 - 15 LPA)

Min Experience: 3 years

Location: Chennai

JobType: full-time

As a Performance Marketer, you will play a critical role in scaling our paid media efforts by leveraging analytics, audience insights, and creative testing strategies. You should have a deep understanding of performance marketing metrics and a proven track record of delivering ROI through well-optimized campaigns.

Key Responsibilities:

Plan, launch, and manage end-to-end performance marketing campaigns on Meta platforms (Facebook & Instagram Ads Manager).
Develop and execute data-backed strategies to drive conversions, reduce cost-per-acquisition (CPA), and improve return on ad spend (ROAS).
Conduct in-depth audience research, segmentation, and targeting to maximize campaign effectiveness.
Continuously monitor, analyze, and optimize campaign performance using key metrics such as CTR, CPC, CPA, and conversion rates.
Perform A/B testing on creatives, ad copies, landing pages, and audience segments to identify high-performing combinations.
Collaborate with creative and content teams to develop engaging ad creatives aligned with campaign goals.
Track and report campaign performance, providing actionable insights and recommendations for improvement.
Stay updated with the latest trends, tools, and algorithm changes in the Meta advertising ecosystem.
Manage advertising budgets efficiently and ensure optimal allocation across campaigns.

Key Skills & Requirements:

3–8 years of hands-on experience in performance marketing, with a strong focus on Meta Ads.
Proven experience in managing high-budget campaigns with measurable success in scaling and optimization.
Strong analytical mindset with proficiency in tools like Meta Ads Manager, Google Analytics, and other tracking platforms.
Deep understanding of digital marketing KPIs and funnel optimization strategies.
Experience in conversion tracking, pixel implementation, and event-based optimization.
Ability to interpret data and translate insights into actionable campaign improvements.
Strong communication and collaboration skills to work cross-functionally with teams.
Self-driven, detail-oriented, and capable of managing multiple campaigns simultaneously.

Preferred Qualifications:

Experience in running performance campaigns across multiple industries (e-commerce, ed-tech, SaaS, etc.).
Familiarity with other paid channels such as Google Ads is a plus.
Knowledge of marketing automation tools and CRM integrations is advantageous.

Performance marketer