Senior Web Marketing Analyst

SolarWinds, a leader in Observability, Service Management, and Database software, is looking for a self-driven Senior Web Marketing Analyst who will actively partner with our teams to uncover meaningful insights and help teams to improve operational efficiency. This role will support the Marketing organization by conducting and presenting analyses across SolarWinds’ web properties. Primary responsibilities will include building and maintaining dashboards to help monitor and improve general web trends and conversion rates, as well as working with the Web Marketing team to design, implement, and interpret web tests with the purpose of optimizing conversion and other key behaviors. The Senior Web Marketing Analyst will be responsible for tracking, reporting and analyzing online user behavior, campaign performance, and overall lift from marketing programs. The Senior Web Analyst will also identify new ideas and opportunities for improving analytics capabilities including integration with offline and external data sources. Intellectual curiosity, problem-solving and resourcefulness are key qualities, as aspects of support involve troubleshooting data disparities within complex systems, and researching data across multiple channels, geographies and products. It is critical that all reports and analyses are delivered on time and accurately to key stakeholders within the organization. Position Summary The Senior Web Marketing Analyst supports the business with data-driven decision making. The ideal candidate has a passion for driving effective digital initiatives and helping stakeholders to use data in telling a performance story. The role is cross-functional, collaborating with web operations, web project management, and digital marketing teams to support efforts that drive revenue and continuously optimize how our digital presence benefits our customers and prospective buyers. This role will report to the Senior Manager, Marketing Analytics, and join a team tasked to translate data into business-driving insights, and ensure continuous optimization across online metrics and decision making for global Marketing teams. The Senior Web Marketing Analyst becomes part of our company-wide Analyst guild that has diverse expertise in online data, multi-channel attribution and algorithm creation, regression analysis and data mining, has access to best in class analytics tools and a talented data team, and is a trusted partner across the organization. The Senior Web Marketing Analyst will be our dedicated support to specialize in all things digital marketing measurement, and has the opportunity to share our strategy in: Website behavior and user experience Measuring and optimizing digital marketing tactics and channels Analytics infrastructure: enhancing organizational intelligence by introducing new ways of assessing web performance or introducing net new sources of data into our infrastructure Responsibilities Work with the Conversion Rate Optimization and Web Marketing teams to define, setup, and interpret A/B and multivariate webpage tests Develop and deliver dashboards and detailed monthly and quarterly results summaries to management team Perform ad hoc analyses of websites and/or online marketing channels Partner with marketing teams to track daily, weekly and monthly business performance against goals and provide trend analysis against prior periods Develop and refine performance reports to monitor marketing campaigns and activities, and communicate trends and anomalies to teams Work with marketing analytics leadership to creatively solve key business issues, and identify areas for opportunity Provide ad hoc and “deep” analysis, synthesize recommendations, and present results Translate results of complex analytic problems into actionable recommendations or strategies Develop scalable reporting of marketing ROI, analyze trends, and make recommendations Qualifications Familiarity with web testing and analytics tools, such as Adobe Analytics, Optimizely, Google Analytics Experience with A/B, multivariate and other web testing and optimization practices Hands-on web analytics experience for diagnosing issues, identifying opportunities and evaluating performance Basic knowledge of database architecture and querying (Microsoft SQL), experience with data visualization software (Tableau), or familiarity with online marketing channels (SEO, PPC) is a plus Familiarity with marketing ROI methodologies Excellent written and verbal communication and presentation skills; ability to present data, analyses and insights in a clear and logical manner Intellectual agility and a sense of urgency Requirements 2+ years of experience in marketing or web analytics Expertise in Microsoft Excel (pivot tables and basic graphing features) and PowerPoint Bachelor’s degree with analytics or business coursework (Finance, Statistics, etc.) Advanced degree is preferable SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law. All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice