DuolingoSenior Marketing Analytics Manager
Seeking a curious marketing analytics manager to build the foundations of measuring and understanding the impact of media spend, enabling data-driven marketing campaigns.
We are building a world-class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth.
For this growing team, we're looking for a curious marketing analytics manager to help us build the foundations of measuring and understanding the impact of our media spend.
You will serve play a key role in enabling data-driven marketing campaigns for Duolingo.
You will...
- Create data-driven insights about the impact of our global performance marketing campaigns
- Develop new approaches to grow our user base through data-driven marketing optimization
- Partner with our data science team to better understand our new user cohorts and user behaviors
- Act as a thought partner in defining marketing key performance indicators and tracking progress against target metrics
- Mold data from multiple sources to answer key strategic marketing questions
- Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights
- Bridge analytics and marketing, speaking both languages
You have...
- Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field
- At least 4 years of experience as a marketing analyst working with data from digital campaigns, including using data to inform strategic campaign decisions
- Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action
- Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases
- Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation
- Demonstrated strong intellectual curiosity
- Able to work in our New York office
Exceptional candidates will have...
- Hands-on experience running and optimizing digital app install campaigns
- Expertise working with R, Python, or other statistical software
- An impressive Duolingo XP or streak!
We post a multi-level salary/compensation range for all of our roles.
This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity.
Salary Range:
$153,000—$258,000 USD