Manager, Marketing Analytics

SolarWinds is seeking a Marketing Analytics Manager to analyze performance trends and enhance marketing programs.

Summary: SolarWinds, a leader in IT management software, is seeking a Marketing Analytics Manager to join our Marketing Analytics team. This role will support marketing teams by analyzing performance trends and applying learnings to enhance marketing programs. The Marketing Analytics Manager will collaborate with key stakeholders to track and analyze online customer behavior and contribute to shaping our marketing strategy.

Responsibilities:

Partner with marketing teams to track weekly and monthly business performance against goals and provide recommendations for future adjustments.
Assist stakeholders in improving operations and answering business questions using data from applications such as Adobe Analytics, Tableau, Marketo, and Salesforce.
Drive improvements in Conversion Rate Optimization, including A/B testing and measurement.
Provide ad hoc and deep analysis, synthesize recommendations, and present actionable results.
Translate results of complex analytic problems into actionable recommendations or strategies.

Required Skills:

5+ years of experience in marketing analytics.
Bachelor’s degree, MBA a plus.
Strong knowledge in all facets of marketing analytics (data capture, measurement, reporting, and translation into business insights).
Minimum 2 years of experience with Tableau, PowerBI, or equivalent BI tools.
Minimum 2 years of recent experience with web analytics applications, such as Adobe Analytics or Google Analytics.
Strong analytical skills and competency in database software, including relational databases and SQL.
Excellent self-audit skills, including careful documentation of processes and accurate data interpretation.

SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice

Manager, Marketing Analytics

SolarWinds is seeking a Marketing Analytics Manager to analyze performance trends and enhance marketing programs.

Responsibilities:

Partner with marketing teams to track weekly and monthly business performance against goals and provide recommendations for future adjustments.
Assist stakeholders in improving operations and answering business questions using data from applications such as Adobe Analytics, Tableau, Marketo, and Salesforce.
Drive improvements in Conversion Rate Optimization, including A/B testing and measurement.
Provide ad hoc and deep analysis, synthesize recommendations, and present actionable results.
Translate results of complex analytic problems into actionable recommendations or strategies.

Required Skills:

5+ years of experience in marketing analytics.
Bachelor’s degree, MBA a plus.
Strong knowledge in all facets of marketing analytics (data capture, measurement, reporting, and translation into business insights).
Minimum 2 years of experience with Tableau, PowerBI, or equivalent BI tools.
Minimum 2 years of recent experience with web analytics applications, such as Adobe Analytics or Google Analytics.
Strong analytical skills and competency in database software, including relational databases and SQL.
Excellent self-audit skills, including careful documentation of processes and accurate data interpretation.

All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice